In this episode, Annemie, a family photographer and photography educator, shares her journey into photography and how she embraced the business side of the industry.

She discusses the challenges she faced and the importance of systematizing and outsourcing to focus on the creative aspects of her work.

Annemie also highlights the significance of building authentic relationships and using email marketing as a powerful tool. She provides insights into preparing for a business move and shares her favorite forms of marketing.

Overall, Annemie emphasizes the importance of balancing creativity and business in the photography industry. In this conversation, Annemie shares insights and tips on managing a busy schedule, systematizing and automating business processes, outsourcing and delegating tasks, coping with seasonality in the photography business, balancing photography and education businesses, identifying red flags in photography clients, the importance of phone calls for her in client communication, being flexible in business approach, overcoming challenges with confidence, setting profitability as the priority, and funny and challenging shoot experiences.

Takeaways

• Embrace the business side of photography to build a successful career.
• Systematize and outsource non-creative tasks to focus on the aspects you love.
• Build authentic relationships with clients and fellow photographers.
• Utilize email marketing and in-person networking to grow your business. Systematizing and automating business processes can help streamline operations and save time.
• Being flexible in business approach and recognizing that there are multiple paths to success can lead to better outcomes.
• Setting profitability as the priority allows photographers to choose pricing models that work best for them.

You can find Annemie at:
thiscantbethathard.com
https://www.instagram.com/thiscantbethathard

You can find Jane at
Janegoodrich.com
instagram.com/jane.goodrich
Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

In this episode, Jane chats with Darcy Benincosa, a world-renowned international wedding photographer, who shares her journey into photography and how she built a successful business. She emphasizes the importance of finding and nurturing ideal clients, building connections, and getting published to establish social proof.

Darcy also discusses the significance of innovation and creativity in standing out as a photographer. She provides valuable insights into balancing work and life, outsourcing editing, and managing seasonality in the wedding photography industry.

Books to read:
Show Your work! by Austin Kleon

Takeaways

• Invest in education and workshops to learn from experienced photographers and avoid common mistakes.
• Build relationships with peers and vendors who are at a similar career level to grow together.
• Focus on getting published in reputable publications to establish social proof and elevate your reputation.
• Find inspiration outside of the wedding industry to develop your own unique style and stand out from the competition.
• Maintain a work-life balance by setting boundaries, outsourcing tasks, and taking time off to recharge.

You can find D'Arcy at
darcybenincosa.com
instagram.com/darcybenincosa
Play It Brave Podcast

You can find Jane at
Janegoodrich.com
instagram.com/jane.goodrich
Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

Zach Gray joins Jane in this episode of Focus on Business. Zach is a successful wedding photographer turned business coach. He shares his journey and insights on starting and running a photography business. He emphasizes the importance of learning about business and developing a strong mindset around success and money.

Zach also discusses the power of building relationships and networking, particularly with wedding planners and other photographers. He shares his favorite marketing strategy, which involves creating genuine connections and providing value to others. Zach highlights the significance of being present and enjoying the journey, as well as the role of curiosity in building successful relationships.

In this conversation, Zach Gray shares insights and strategies for building a successful photography business. He emphasizes the importance of creating an experience for clients and focusing on their needs and desires. He also discusses the concept of work-life balance and suggests a pendulum swing approach rather than striving for perfect balance. Gray highlights the significance of problem-solving and implementation in business growth and recommends finding a niche that aligns with personal interests and market demand. He concludes by emphasizing the value of coaching and mentorship in accelerating business success.

Books Mentioned in the Podcast
Purple Cow by Seth Godin
The E Myth by Michael Gerber

Products Mentioned
Westcott Lighting Tools & Backdrops

Takeaways

• Developing a strong business mindset is crucial for success in the photography industry.
• Building genuine relationships and networking with wedding planners and other photographers can lead to valuable referrals.
• Creating a unique and remarkable marketing strategy can set you apart from the competition.
• Being present and enjoying the journey is essential for personal growth and fulfillment in your photography business. Create an experience for clients that goes beyond the transactional nature of the business. Show genuine care for them as individuals and focus on their needs and desires.
• Consider investing in coaching or mentorship to gain guidance and accelerate your business success. Working with someone experienced can save you time, money, and frustration.

You can find Zach at:
https://www.photobusinesslaunch.com/learn
https://www.facebook.com/ZachGrayPhotography/
https://www.instagram.com/zachgray

You can find Jane at
Janegoodrich.com
instagram.com/jane.goodrich
Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.