• Inside Data B’s Growth Journey with CEO Seung Oh
    Jun 7 2024

    In this episode of "Hack to the Future," host Kyle Roof interviews Seung Oh, CEO of DataB, to delve into the world of growth hacking.


    Seung shares his insights on experimenting with various methodologies and strategies to find what works best for business growth. He discusses the importance of SEO, the potential of micro-influencers, and how Engram, an AI writing tool optimized for non-native English speakers, combines the best features of ChatGPT, Grammarly, and QuillBot. Seung provides practical advice on balancing time and resources in marketing efforts, leveraging social media platforms, and the significance of promo codes in tracking influencer performance. He emphasizes the importance of micro-influencers in achieving high ROI and expanding audience reach without incurring high costs.


    This episode is a must-listen for anyone interested in innovative marketing strategies and the future of growth hacking.



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    21 mins
  • Ahmed Ezat on Effective SEO Practices and Success of Katteb
    May 30 2024

    In this episode of "Hack to the Future," Kyle Roof interviews Ahmed Ezat, founder of Katteb.


    Ahmed delves into the strategy of creating comparison pages with competitors to validate market presence and boost traffic. He also explains the development and success of Katteb, an AI writing tool designed to fill a market gap with its reliable, fact-checked content. Additionally, Ahmed discusses the benefits of building a native affiliate program to enhance SEO and increase organic traffic. He highlights the effectiveness of personalizing landing pages for top affiliates to significantly boost conversion rates.


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    23 mins
  • How MarketMuse is Shaping the Future of Content with Jeff Coyle
    May 29 2024

    In this episode of "Hack to the Future," host Kyle Roof sits down with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse.


    Jeff shares the fascinating journey of MarketMuse, detailing how the company evolved from its original name, Informite, to becoming a leader in AI-driven content intelligence. Jeff discusses the challenges they faced in the early days, the innovative solutions they developed, and the importance of quality content and content strategy. He provides insights into how MarketMuse helps businesses create and optimize content, personalize difficulty metrics, and improve internal linking strategies. Jeff also touches on the impact of AI in the content world, the necessity of humanizing content at scale, and the role of subject matter experts. Additionally, Jeff gives us a glimpse into his passion for brewing with his brewery, Silver Bluff Brewing, and shares some personal anecdotes.


    Tune in to learn more about content strategy, AI, and the future of digital marketing from a true industry expert.



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    27 mins
  • Creating Successful Startups: Jeffrey Dirrenberger's Strategy at VAULT Innovations
    May 29 2024

    In this episode of "Hack to the Future with Kyle Roof," host Kyle Roof interviews Jeffrey Dirrenberger, founder and CEO of VAULT Innovations.


    Jeffrey shares his 15+ years of tech industry experience and discusses his business model of combining technology partnerships with equity stakes. He explains VAULT's evolution from a venture-focused company to offering services and partnerships for entrepreneurs who lack technical expertise. Jeffrey emphasizes the importance of being a T-shaped professional, simplifying processes, and creating seamless user experiences. They also explore the impact of generative AI, onboarding, and customer experience, with Jeffrey encouraging the embrace of AI as an enabler.


    Tune in to learn from Jeffrey's wealth of knowledge and get inspired by his approach to innovation, technology, and entrepreneurship.



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    22 mins
  • The Journey of Bill Rice from Military Intelligence to Kaleidico
    May 17 2024

    In this engaging episode of Hack to the Future, host Kyle Roof sits down with Bill Rice, the founder and Chief Revenue Officer of Kaleidico, a specialized lead generation agency.


    Bill shares his intriguing journey from serving in counter-espionage with the Air Force to pioneering strategies in the digital marketing space. He reveals how his military background in counterintelligence and operations shaped his approach to marketing, emphasizing the importance of strategic planning, team management, and adapting to changing scenarios. Bill also delves into the challenges and successes of running Kaleidico, & the nuances of lead generation, and the potential for agencies in today's market.


    This episode is a must-listen for anyone interested in how diverse experiences can uniquely qualify one for leadership and innovation in the digital age.


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    26 mins
  • The Power of Localization: How Kentico Scaled Globally with Gabriela Jakabová
    May 16 2024

    Embark on a journey through Kentico's extraordinary growth trajectory with Gabriela Jakabová, the company's accomplished COO.


    In this engaging discussion, Gabriela delves into Kentico's global expansion strategy, emphasizing the importance of localization and strategic foresight in navigating diverse markets. From scaling operations to overcoming challenges, Gabriela shares invaluable insights into Kentico's evolution under her leadership. Gain firsthand perspectives on achieving success in the digital realm and maximizing growth opportunities from one of Kentico's key decision-makers.


    Whether you're a business enthusiast, seasoned entrepreneur, or marketing professional, this conversation offers a compelling narrative of innovation and resilience in today's dynamic landscape.

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    16 mins
  • PubGENIUS: Pioneering Development Solutions with Kevin Stubbs
    May 9 2024

    In this podcast episode of "Hack to the Future," host Kyle Roof converses with Kevin Stubbs, the co-founder and CEO of pubGENIUS.


    Starting with Kevin’s origins as a Flash game developer inspired by Homestar Runner, the discussion progresses through his career transitions—from creating games to working at Microsoft, and eventually co-founding startups. Kevin shares insights on the impermanence of technology, transitioning skills into different roles, and the inception of pubGENIUS. He elaborates on the challenges and strategies of securing the first client and the importance of facing obstacles for startup growth. Kevin also discusses pubGENIUS's business model, which blends development services with equity partnerships, and their focus on high-quality projects.


    The conversation veers into personal interests with Kevin's language skills and his experiences with different cultures. In conclusion, they delve into the development of internal software to optimize lead generation and the potential future public release of this technology.



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    23 mins