In today\'s episode, we have the pleasure of hosting Trevor Greenway, who will be sharing his insights on fundraising strategies, the importance of customer validation, and creating value for business owners. Trevor dives deep into the world of equity and convertible notes, highlighting the pros and cons of each. He also emphasizes the need for actively engaged advisers who can help business owners achieve better financial outcomes. Additionally, Trevor shares his journey of building a tool that automates business health analysis and how it inadvertently disrupted their entire referral market. Join us as we explore Trevor\'s experiences and learn valuable lessons about seeking capital, customer feedback, and creating a win-win scenario for all stakeholders. This is an episode you won\'t want to miss!