• MIA Podcast - Episode 25: Greg Gladman from Sales & Leadership Performance

  • Mar 8 2024
  • Length: 46 mins
  • Podcast
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MIA Podcast - Episode 25: Greg Gladman from Sales & Leadership Performance

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  • Summary

    • Introduction:
      • Introduction to MIA Podcast's new format and hosts, John Hill from Ucidity and Steve Bambury from Growth Partners.
      • Focus on assisting manufacturers in Australia and New Zealand to tap into new markets and dominate traditionally owned spaces.
      • Discussion to cover solutions for businesses experiencing decreased phone activity and sales team performance.
    • Introduction of Guest:
      • Greg Gladman, founder and CEO of Sales and Leadership Performance.
      • Greg's extensive experience in assisting manufacturers across Australasia to achieve significant growth.
      • The unique approach to Sales and Leadership Performance, including custom development plans and a partnership for growth.
      • Highlight of a three times return on investment guarantee as a unique point of difference.
    • Challenges in Manufacturing:
      • Shift in consumer behaviour and perception towards "Made in Australia" products.
      • Manufacturers faced supply chain issues during COVID-19, leading to a focus on local production.
      • Importance of leveraging local production as a unique selling proposition rather than just labeling products as "Made in Australia".
    • Solutions to Growth Roadblocks:
      • Importance of refining digital presence to resonate with the target audience.
      • Need for professional assistance in strategically positioning products and services online.
      • Adaptation to changes in buyer behaviour, particularly increased reliance on online research.
      • Emphasis on continuous adjustment of digital strategies to align with evolving algorithms and buyer preferences.
    • Importance of Unique Value Propositions:
      • Utilizing distinctive capabilities to differentiate from competitors and avoid price-based conversations.
      • Challenging assumptions about customer preferences and actively engaging in dialogue to understand true needs.
      • Shift towards a proactive approach to lead generation rather than relying solely on traditional methods.
    • Personal Experience:
      • Greg Ladman shares personal experience of transforming his business's digital presence.
      • Initial challenges in visibility and lead generation despite investing in a website.
      • Success is achieved through strategic content creation aligned with customer needs and search behavior.
      • Importance of a comprehensive approach combining digital marketing efforts with unique value proposition development.
    • Conclusion:
      • Acknowledgment of the importance of collaboration between digital marketing experts and sales consultants.
      • Need for a holistic approach addressing both digital visibility and sales effectiveness.
      • Continued adaptation to changing market dynamics and consumer behaviours for sustained growth.
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