Blake Beus 0:00 You were talking about hustlers mentality marketing plan. Yeah. All of that, like, yeah. Well tell me what you're thinking. Yeah. So Greg Marshall 0:08 I think having a marketing strategy is important and kind of knowing how to get your messaging out there. And one of the things I was saying is, even if you don't have a large budget, I think the overall idea is you have to have a huge budget, in order to make marketing work. And that's not based that's not the case, that's not the full story, you either have more time, or more money, if you can do both. That's the optimal. But if you have less money, put more of your time. And if you have more time, he's more money, right? So you try to do a good trade off, and what you're doing but hustlers mentality, I was saying, a strong strategy that works really well from a tactical side is manual outreach, if you're trying to promote an event, or a service, right, and this manual outreach, I actually use this in the beginning of my couple of businesses, and it works like a charm, what you want to do is you want to find people who have the audience you already want, and you just start reaching out every day, you create a spreadsheet, put their name, phone, numbers, emails, and you essentially start working that list. And you want to have an offer that makes sure that the person you're talking to gets a huge benefit. In exchange for sharing the product serves that you have to their particular audience, one of the best ways to do that is to demonstrate how by them maybe donating a product, or a service, or sharing this their audience, they're also going to get in front of the audience you have right or will be going after it right. And it could be kind of have a joint promotion, and everyone wins there. Because every business is lead generating, trying to get more people to write their business. So it allows it allows you to add more resources to a marketing plan on both ends, Blake Beus 2:00 right? Yeah, that's, uh, yeah, that's, I mean, I've participated in some of these, you know, business, lead groups and some, some things like that. And I think that's, that's one of the ways a lot of businesses are trying to do that. But the reality is, is you doing something like that for yourself, or like, owning that whole process, instead of just showing up to a lead generation group is going to be much more beneficial to you and everyone else? But I do, I do want to jump back to what you said, you know, you got either money or time if you have both. It's great. My observation, though, is that there are quite a few times when an organization or a person has money, yep. And then they go out and market because they're like, Well, I've got some money, well, let's do this. But they're not being smart with that. And they burn through a ton of cash, because that's the asset that they have a lot of Yep. And they end up getting kind of poor and miserable results. And honestly, if it's if someone had a stack of cash, and they're just starting out with a business or something, or a new venture, or a new pivot, say they made money in this business over here, starting out with the hustle mentality is still probably a better way to go. Yes. Then it is to drain your reserves upfront. Greg Marshall 3:19 Yeah. And I think, you know, one of the things that I think about is a story Daymond John shared where he said, like, he made all his money and FUBU. He was a multimillionaire, he financed that new project through only through money into it thought of no marketing strategy. And he said, he blew it off. And he said, he thought, because he had the money, that that would solve the problem. We all deal with speed up the failure, right? So I like to take that lesson that he shared and think like, even if you have millions of dollars in reserves, you still should have the hustle mentality of test quickly, and in small steps, where you're not risking it. All right, so you're saying, well, let's first figure out if we do some outreach, and maybe some lower budget test, to even see if we can gain traction and figure out messaging. And you still use the same fundamentals. And I think it's the same in like, let's, let's use basketball, for example. Basketball is a very easy game, you just put the ball in the hoop, right? But there's a lot more that goes into that. But when people start to get overly fancy and focus more on half court trick shots and dunks, I mean, that's not the best way to go about it. Because if you focus more on that, those are a lot harder than just doing the fundamentals of putting the ball in the basket. It always goes back to the fundamentals instead of trying to get fancy, and do all of these fancy things. Do the things that are not as attractive, which is know how to do your bounce passes. Know how to make a layup, a regular layup, not a reverse layup, not a dunk for the free throw line. Just get very good at that and then slowly expand ...
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Feb 17 202323 mins