This episode we’re joined by CEO and co-founder of Winnie (winnie.com), a child care marketplace, Sarah Mauskopf, to share her journey in building the platform and highlight the challenges faced by working mothers. It’s no secret childcare is a crisis in the US, in mid-2023 it was projected that close to 70,000 daycare centers were at risk of closure. The number of stay-at-mothers rose in the US from 15% to 25%, primarily due to lack of affordable childcare options. And it’s not just the female workforce that’s been at risk; but women’s mental health and relationship health due to the inability to step away from their children for alone time, date nights, or socializing with friends. The importance of affordable childcare and the impact on women's careers and financial independence is critical to our success as a country. The discussion also explores the need for government and employer support in addressing the childcare crisis. We also cover the future offerings and challenges for Winnie, along with the value of flexibility and self-care for working parents.

Takeaways

Childcare is a critical issue in the US, with many daycare centers at risk of closure and working mothers considering leaving the workforce due to the high cost of childcare.

Winnie is a childcare marketplace that connects parents with licensed daycare and preschool providers, offering a comprehensive platform for finding and comparing childcare options.

Affordable childcare is essential for women's career advancement and financial independence, and government and employer support is crucial in addressing the childcare crisis.

Flexibility in work hours and providing resources for self-care are important for working parents to balance their professional and personal lives.

Chapters

00:00 Introduction and Overview

01:18 The Journey to Building Winnie

04:03 Challenges in Finding Childcare

05:12 The Value of Winnie's Platform

06:13 Benefits for Childcare Providers

07:39 Upgrade Model for Parents and Providers

09:31 The Cost of Childcare

12:36 Affordability and Government Support

13:06 Employer Support for Childcare

33:39 Conclusion

Where to find Winnie:

Website: www.winnie.com

Instagram: https://instagram.com/winnie

TikTok: https://www.tiktok.com/@winniechildcare

Thank you to Bear Beat Productions for editing.

Find Boss Mama Jama @BossMamaJama