How to cultivate gratitude? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated.

Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

• How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the world
• Why you should keep Sir Isaac Newton’s Third Law of Motion front and center because it impacts the momentum of your business every day
• Why there’s an equal amount of winning in every loss — and — an equal amount of loss in every win
• How to shift your perspective to be thankful for the losses just as much as the wins and how to cultivate gratitude
• How transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck.
• How changes in your team, clients, and revenue are all excellent indicators of your culture and where you’re going

• • • Improve your insights about how to cultivate gratitude by tuning in to this podcast: Positive Attitude in Business, with Jon Gordon
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
    • Learn more about how to cultivate gratitude by tuning in to our “ROI of Community” Framework

Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated.

Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

• Three best sales promotion strategies that will guarantee your Return on Investment.
• How to create a steady stream of well-prepared prospects in your sales pipeline
• How and why you should build out a series of “Transitional Moments” for your audience
• Why you should build out a topic list of your areas of expertise
• How to leverage your topic list into a guest appearance on podcasts, video series, etc.
• How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy”
• How to use the Siphon Strategy and add more people into your email list
• Why you should add each new person to your list into what Stephen called the New Lead Sequence
• How to create your own New Lead Sequence
• How to leverage all of this new content into optimized blog posts for your website
• How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you

• • Improve your sales promotion strategies and get more at-bats with right-fit prospects by listening to our free tutorial: Transitional Moments
  • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
  • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
  • Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
  • Learn more about sales promotion strategies by tuning in to: The SIPHON Framework

Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones.

But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones.

Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows.

We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention.

Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level.

• How Harry realized the potential of podcasting for business and founded Lower Street, and why he believes it is never too late to start a podcast
• How podcasting for business can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
• What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
• Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
• How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
• Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
• Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
• What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
• What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content

• Enhance your insights about podcasting in business by listening to our podcast: Turning a Podcast into a Business, with David Mammano
• Ask us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special: https://lowerstreet.co/narrative-podcast-service
• Learn more about podcasting in business, and you can find Harry Morton here.
• LinkedIn: https://www.linkedin.com/in/harrymorton/
• LinkedIn: www.linkedin.com/company/lower-street/
• Facebook: www.facebook.com/lowerstreetmedia
• Twitter: @podcastharry

LinkedIn marketing strategy is our focus on today’s topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn.

Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing.

Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there’s no doubt you’ll walk away with several golden nuggets that you can apply to your business.

• How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency owners
• How Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy’s agency excels in helping create impactful personal brands for clients
• Why Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook community
• How Mandy grew her business to six figures entirely through organic growth and through her Facebook group
• Why Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their stories
• Why LinkedIn’s algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your ranking
• How to do keyword research through LinkedIn to help your content gain visibility on the platform
• What steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposed
• How to get assistance from others on LinkedIn to help boost your posts while helping them boost their own
• Why all of Mandy’s LinkedIn messaging and marketing strategies can work just as well on Facebook

• • Read this blog from Mod Girl Marketing to expand your knowledge about LinkedIn marketing strategy: How Often Should You Be Posting On LinkedIn?
  • Learn more about the newest and most effective LinkedIn marketing strategy, and you can find Mandy here.
  • LinkedIn: www.linkedin.com/in/mandymcewen/
  • LinkedIn: www.linkedin.com/company/mod-girl-marketing-llc/
  • Facebook: www.facebook.com/mod.girl.marketing
  • Twitter: @MandyModGirl
  • Twitter: @ModGirlMktg

Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that’s big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones.

In today’s episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy.

Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we’ve been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones.

• Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on podcasting for thought leadership niche.
• What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents
• How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel
• Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts
• Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content
• What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients
• Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy
• Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key
• How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences
• Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms

• • Tune in to this episode of Podcasting for Business with Harry Morton to elevate your knowledge about podcasting for thought leadership.
  • Learn more about podcasting for thought leadership, and you can find Mark here.
  • Book a call with Mark and his team: https://speakonpodcasts.com/strategy
  • LinkedIn: www.linkedin.com/in/markcolganmarketing/
  • LinkedIn: www.linkedin.com/company/speak-on-podcasts/
  • Twitter: @MarkOnPodcasts

Business scaling strategy? We’re asking ourselves what new strategies…what shifts inside Predictive do we need to make in order to double down in 2023 to raise the standard of excellence and be even more helpful to our clients — and at the same time — remove obstacles that might be in the way of us growing and scaling Predictive.

Today, we invited Michael Zipursky, CEO of Consulting Success, to discuss the best business scaling strategy. Michael and his team specialize in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses.

Applying these strategies, which Michael shared with us today, will most likely help you gain the right client for your business.

• How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in business scaling strategy.
• How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possible
• Why being transparent and vulnerable about his own ups and downs has been a crucial component of Michael’s ability to build credibility and trust
• Michael shares the four stages of the business scaling strategy he takes clients through and he shares why each of these stages builds upon the one before
• Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
• Why putting your marketing engine in place and following Michael’s three-part process can allow you to raise your prices due to the value you’re offering
• Why mastering the “deep and meaningful sales conversation” can be a powerful way to establish credibility and increase perception of value
• Why the structure of fees you use matters, and why marketing is a skill anyone can learn even if they’re introverted
• Why the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clients
• Why doing the hard work of building your confidence in your pricing is crucial for business growth

• • A new study on how to become a consultant: www.consultingsuccess.com/how-to-become-a-consultant
  • Explore more ideas about business scaling strategy by tuning in to our free video tutorial: Our “ROI of Community” Framework
  • Free 47-Page Consulting Blueprint Guide: www.consultingsuccess.com/blueprint
  • Learn more about business scaling strategy. You can find Michael here.
  • LinkedIn: www.linkedin.com/in/zipursky/
  • LinkedIn: www.linkedin.com/company/consultingsuccess-com/
  • Facebook: www.facebook.com/ConsultingSuccess
  • Twitter: @ConsultingBuzz

PR strategy plan is our topic for today’s episode of Onward Nation — Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and PR strategies, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns.

Leslie has more than 25 years of experience leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and challenges. She believes that a greater understanding of her client’s businesses leads to more innovative and successful campaigns.

We will highlight the 5 PR channels you already have available to you right now and how to use them effectively. We’ll also break down why distribution lists matter — and — how to spot a bad list.

• How Leslie’s career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategy plan for business
• Why there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal website
• What steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating traffic
• Why recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticed
• Why it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategies
• Why your PR strategies should be centered around getting to the point and starting a conversation with your audience
• How to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you’re trying to reach is important
• Leslie shares how she and her team help their clients, using some of their zoo clients as examples
• How to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PR
• Why public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategy plan take off

• • Elevate your insights about the PR strategy plan by reading this blueprint: How To Build A Better Press Release
  • Learn more about the PR Strategy plan, and you can find Leslie here.
  • LinkedIn: www.linkedin.com/in/lesliemichenerperino/
  • LinkedIn: www.linkedin.com/company/e-w–bullock-associates/
  • Facebook: www.facebook.com/EWBullock
  • Twitter: @EWBullock

Jason Yormark is the founder of Socialistics (www.socialistics.com), a leading B2B social media agency that helps businesses turn their social media efforts into real measurable results. He is a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force and Habitat for Humanity. Jason has been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list. Jason is a published author having released his first book in 2017, and currently resides in Snohomish, WA. You can learn more about Jason and catch more of his writing on his personal blog www.jasonyormark.com.

What you’ll learn about in this episode:

• Why developing a social media presence for business success is crucial in today’s competitive market, and how Jason’s career path led to becoming a social media expert
• Why the key to leveraging social media is found in focusing on the right metrics and getting real results
• What challenges Jason and his team have faced in dealing with organizations’ past bad experiences working with marketing agencies
• Why Jason is intentional about his interactions with clients and is focused on building relationships that can blossom over time
• Why a key part of being a successful entrepreneur is learning to overcome fear of being on your own
• Why marketing is often the first thing that gets blamed when there are problems in the business, and why marketing is seldom the fix for deeper problems
• Why being committed to their social media niche has been a powerful catalyst for growth at Socialistics
• Why the key to a successful social media presence for business is to meet people where they are and leverage your reach
• Why the level of intentionality Jason and his team practice and the trusted reputation they’ve cultivated have improved the number and quality of incoming leads they get

Resources:

• Website: www.jasonyormark.com/
• Website: https://socialistics.com/
• LinkedIn: www.linkedin.com/in/jasonyormark/
• LinkedIn: www.linkedin.com/company/socialistics/
• Facebook: www.facebook.com/socialistics
• Twitter: @jasonyormark
• Twitter: @socialistics