This week’s episode focuses on 5 different reasons Em & Lex have seen other coaches fail. Drawing from real-world examples, they also share how these reflections can be reframed as an opportunity for growth. They emphasize the importance of mindset, self-awareness, time management, and marketing. They wrap things up by offering a way to audit your own business to ensure you’re not making one of these common mistakes.

Here’s what you’ll learn:

• What having a scarcity mindset means, and how it affects your coaching business
• How desperate energy is transferable onto sales calls
• Some of the main reasons businesses fail in a cyclical fashion
• Why time dictates whether a coach finds success, or not
• Tips on setting realistic time expectations
• The concept of trend hopping, how to avoid it, and what to do instead
• And more!

Listener Links:

• Grab your ticket for the Ready Set CLIENTS Conference on May 13th here: https://www.readysetcoachprogram.com/clients
• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode focuses on what tools Em and Lex use in the Ready Set Coach community and what works and doesn’t. Em and Lex share their favorite types of business tools, including apps, software, extensions, programs, and more. They discuss what works well in each one and what they use within their businesses and workflows.

Here’s what you’ll learn:

• Types of apps and systems Em and Lex use for the Ready Set Coach Community
• What they like about apps, software and systems
• What elements worked and what didn’t
• Different solutions for specific systems they’ve both experimented with
• What systems they use for purchases of services
• Types of plug-ins and tools that work best for payments
• Ways they try to connect their community members and platforms that work for the type of community they want to have
• Tips on looking at what types of paid subscriptions of services would work best for your business
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode is a minisode with Lex. Lex breaks down tips and ways to develop a thought-leader mentality to support thought leadership efforts, an important and effective PR strategy for coaches. Lex talks about her B.A.R. method and the different elements of the acronym that help you create an action plan to support your thought leader journey.

Here’s What You’ll Learn:

• Tips on things you can do once a week to get uncomfortable and get bold
• Why you should Always be learning in your industry and niche
• Tips on furthering your education in your niche or business
• Tips on mindset practices to help build a thought leadership mentality
• Lessons learned from using the B.A.R Action plan
• Homework on writing down your action plan
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode is a special episode announcing the new era that Ready Set Coach is entering into… the conference era. Em and Lex announce the launch of the Ready Set CLIENTS conference, a virtual one-day lead generation summit for coaches only, packed with opportunities for learning and growth. Taking place on May 13th, this conference is for coaches with existing businesses who are looking for more clients. Em and Lex walk listeners through what this virtual coaching conference will offer and how the inception of this conference came to be.

Here’s What You’ll Learn:

• The inception of the Ready Set CLIENTS Conference, taking place on May 13th
• How Em and Lex decided to do a virtual conference
• Types of pain points that they’ve faced as coaches that they are going to touch on
• What other businesses and networking tips Em and Lex use to grow Ready Set Coach
• How they’re putting their skills together to create this intensive one-day conference to learn all of the networking tips, tricks, and social media strategies to help get more clients
• How this conference is a designated time to grow and learn
• How you will walk away with an event timeline
• The learning and doing of this conference
• The cadence of the day
• VIP Perks are offered with your ticket purchase
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode focuses on what it takes to scale your coaching business. Em and Lex share their experiences scaling their coaching businesses and the different obstacles they encountered. They talk about the importance of delegation in your business, and what it means to put on your CEO hat. As they both look to further scaling, they discuss the mindset shifts needed to create more room for you as the business owner or coach to continue growing.

Here’s What You’ll Learn:

• What it takes to scale a coaching business
• The importance of delegation when scaling
• Different tips and tricks for delegating different aspects of your business
• How to create more space for you as the boss to pay attention to growing the bottom line
• Mindset shifts that come up, and are needed as you look to scale your coaching business
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week, listeners will hear another guest episode with Colynn O’Brien, founding attorney at Iluma Law Firm and Business Coach. Colynn started her law firm for female founders in 2021 after identifying a gap in the industry for legal support for females. Colynn has been integrated with Ready Set Coach in many ways. Beyond completing the Ready Set Coach program herself, Em and Lex discuss how they, in turn, hired Colynn to help them get Ready Set Coach trademarked. They review different aspects of coaching where legal support is needed and where to get started if the category feels overwhelming.

Here’s what you’ll learn:

• How and why Colynn started her law firm specific to women founders
• Tips and legal advice for coaches
• What it takes to own your trademark and what the trademark process entails
• Different ideas to keep yourself accountable to be paying attention to the legal aspects of creating your business
• The benefits of business insurance and how to get it
• Types of business insurance that is helpful for coaches
• What types of general liability insurance should you have as coaching business
• And more!

Listener Links:

• LinkedIn: https://www.linkedin.com/in/colynn-o-brien-2551588a/
• Website: https://www.ilumalaw.com/
• Instagram: https://www.instagram.com/lawyercolynn/
• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s guest episode features Lindsay Yellin of Yellin Coaching. Lindsay and Lex discuss possibility-driven leadership and how Lindsay got into the coaching world. She shares how listeners can identify and clarify their values, find career clarity, and adapt a game-changing mindset shift that can help leaders and coaches everywhere.

Here’s what you’ll learn:

• Career cliff notes on how Lindsay launched her coaching business.
• How she found her career clarity.
• How her burnout experience clarified her values and transitioned her into working full time as a coach.
• Lindsay and Lex reflect on the jobs and moments in their careers where they realized what type of life they wanted to live.
• Tips on doing the work to understand yourself and your values and how that translates into your career.
• What does Possibility-driven leadership mean, and how can it transform your life and career?
• Tips on identifying if coaching is the correct route for you depending on what you feel in reflective moments.
• And more!

Listener Links:

• Lindsay’s LinkedIn: https://www.linkedin.com/in/lindsay-yellin-coaching/
• Website: https://www.yellincoaching.com/
• Instagram: https://www.instagram.com/lindsayyellin/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com

Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode focuses on what to do when everyone has a price objection. Em and Lex speak to their own experiences of handling pricing objections and give tips on what to do when leads are pushing back against your pricing. They review how to navigate identifying if your pricing really is the problem, or if it’s another issue entirely.

Here’s what you’ll learn:

• How to determine if someone has a pricing objection, or if the real objection is masked.
• Tips on how to get people to buy in to your price point
• Indications and tips on when you might be pricing incorrectly
• Understanding how to navigate price objections
• Examples of price ranges based on different services and items
• How different people equate value in different ways
• Reminders on owning your worth and feeling confident in your rates
• And more!

Follow Em & Lex on Instagram at @readysetcoachcommunity

Join the Ready Set Coach Community: www.readysetcoachcommunity.com

Learn more about Second Degree Society and THEPRBAR inc.