Episodes

  • The Truth About Podcast Growth: It's a Marathon, Not a Sprint

    The Truth About Podcast Growth: It's a Marathon, Not a Sprint
    May 6 2024

    Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.

    JOIN THE SCHOOL OF PODCASTING COMMUNITY

    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

    Save using this link www.schoolofpodcasting.com/listener

    Chapter Markers:

    00:00:00 - People Quit Too Soon. WHY?
    00:00:38 - Opening
    00:01:17 - Joe Rogan Overnight Success?
    00:02:39 - Subscribers After 100 Episodes
    00:03:30 - Mr. Beast
    00:04:50 - 5 Million Dollards an Hour
    00:06:12 - Downloads With No Promotion
    00:08:09 - The Phone Book
    00:09:12 - Downloads Equation
    00:11:12 - More Fun Podcast Math
    00:12:36 - More Ways To Measure Success
    00:14:36 - Join the School of Podcasting ()
    00:15:36 - Your Podcast Website https://www.yourpodcastwebsite.com
    00:15:55 - The Invisible Benefit
    00:17:00 - No Skin in the Game
    00:18:11 - Too Hit In the Podcast Kitchen
    00:20:26 - Big Companies with Small Sense
    00:21:57 - Tim Poll Has Videos Removed
    00:23:46 - No Shirt No Shoes No Service
    00:26:07 - Rallying the Troops
    00:28:24 - Think Like Me
    00:28:57 - Here's a Question
    00:29:30 - Celebrity Personas
    00:32:27 - Dave Was JD
    00:33:26 - Showtime
    00:34:17 - Fake It Till Ya Make It
    00:36:43 - Question of the Month

    https://www.schoolofpodcasting.com/question
    00:37:43 - Live Appearance https://www.schoolofpodcasting.com/where
    00:38:16 - Start Out Aiming For Fun
    00:39:52 - I Help Podcasters

    Mentioned In This Episode

    Percentage Growth Calculator

    Overcast TOS

    Why Do Podcasters Quit by Episode 5?

    Mr. Beast on Joe Rogan

    Tim IRL Has Three Videos Deleted From YouTube
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    38 mins
  • Mastering Podcast Rebranding: Lessons from the Front Lines

    Mastering Podcast Rebranding: Lessons from the Front Lines
    Apr 29 2024
    In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. ParticipantsScott From What Was That Like https://whatwasthatlike.com/ Rick from Renewed Mindsets https://www.renewedmindsets.com/ York from Welcome To Earth Stories https://welcometoearthstories.com/ Mark from History of North America https://www.markvinet.com Tyler from Crying is Manly https://cryingismanly.com/ Ralph From Ask Ralph https://www.askralphpodcast.com QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at www.schoolofpodcasting.com/question Follow the Show and Never Miss an Episode on: Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Mentioned In This Episode Quick and Dirty Tips https://www.quickanddirtytips.com/ Mike Rowe https://www.mikerowe.com Podcast Review Show https://www.podcasterviewshow.com Podcast Rodeo Show: https://www.podcastrodeoshow.com Buzzsprout https://supportthisshow.com/buzzsprout (aff) Captivate https://supportthisshow.com/captivate (aff) Libsyn https://supportthisshow.com/libsyn (use code sopfree aff) Chapter Markers: 00:00:00 - Rebranding 00:00:36 - Opening 00:01:17 - The Question 00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 00:03:37 - Rick from Renewed Mindsets https://www.renewedmindsets.com/ 00:05:51 - York from Welcome To Earth Stories https://welcometoearthstories.com/ 00:08:27 - Mark from History of North America https://www.markvinet.com 00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 00:12:02 - Quick and Dirty Tips https://www.quickanddirtytips.com/ 00:13:30 - Switching Out Key Players 00:15:06 - Dave on Mike Rowe https://www.mikerowe.com 00:16:06 - The AC/DC Fact 00:17:31 - The Way To Win 00:18:48 - Scott Made Changes Based on Community Feedback https://www.whatwasthatlike.com 00:20:59 - Join the School of Podcasting 00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 00:22:20 - Why Rebrand? 00:23:30 - Why I'm rebranding One of My Shows https://www.podcastrodeoshow.com 00:24:10 - Stupid Mistakes 00:25:08 - New Plan 00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 00:29:22 - New Show Your Podcast Website https://www.yourpodcastwebsite.com 00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff) 00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff) 00:31:39 - See Picture Change 00:31:51 - Back To Normal 00:32:44 - Why I Rant About YouTube 00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question 00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where 00:36:58 - Follow the Show https://www.schoolofpodcasting.com/follow 00:38:16 - Join the Community https://learn.schoolofpodcasting.com 00:39:06 - Bloopers This show originates at https://www.schoolofpodcasting.com/929
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    37 mins
  • Podcasting's Deep Connection With Alban Brooke

    Podcasting's Deep Connection With Alban Brooke
    Apr 22 2024
    Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Buzzcast Connect with Alban on Twitter @albanbrooke Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Buzzsprout Features Mention New iOs App (monitoring, sharing, updates)Dynamic ChaptersPre and Post RollsBuzzsprout Ads (available to anyone) For more information see my affiliate link. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at www.schoolofpodcasting.com/question Mentioned In This Episode Join the School of Podcasting Community Buzzsprout Episode 793 on Media Hosts Free Podcast Courses Podcasting Resources Show Buzzsprout Ads Slick Text Dave's Appearances in a Spotify Playlist Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway Follow the Show and Never Miss an Episode on: Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.
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    40 mins
  • Mastering Social Media for Podcast Growth with Expert Katie Brinkley

    Mastering Social Media for Podcast Growth with Expert Katie Brinkley
    Apr 15 2024
    Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener Connect with Katie Brinkley Katies Resources Katie on Instragram Katie on Facebook Katie's Book The Social Shift Rocky Mountain Marketing How Did You Like This Episode? I'm always looking for feedback and I would love your input on this episode (it takes 1 minute) Because of My Podcast : Neil Scott Wins an Award Check out Neil's show Recovery Coast to Coast Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Katie's Book The Social Shift Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month
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    42 mins
  • Insights and Surprises: Podcast Movement Reflections with Dave Jackson

    Insights and Surprises: Podcast Movement Reflections with Dave Jackson
    Apr 8 2024

    I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing.

    I also point out some people who got busted doing things that could really damage podcasting's integrity.

    My friends Harry and Kevin boil down podcast monetization to a single question.

    I've got a new giveaway, that gets you educated and promoted at the same time.

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    31 mins
  • Crafting Engaging Content: Insights from Joe Pulizzi

    Crafting Engaging Content: Insights from Joe Pulizzi
    Apr 1 2024
    I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur. Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die. In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Mentioned In This Episode Join the School of Podcasting Community Joe's books: Content Inc., Epic Content and The Content Entrepreneur. Joe's Podcasts: Content Inc., and This Old Marketing Joe's Website: https://www.joepulizzi.com/ Joe's Newsletters: The Tilt, and the Orangeletter. Content Entrepreneur Expo (Coupon JP100) Book Launch Secrets Course Profit From Your Podcast Book Where Will Dave Be? Question of the Month Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening 00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter (https://www.thetilt.com/) 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - Join the School of Podcasting Worry Free 00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist) 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo (https://cex.events) 00:35:40 - Do These Tips Apply For Entertainment Shows? 00:40:39 - Networking At CEX 00:41:50 - CEX.EVENTS COUPON JP100 00:43:22 - Don't Just Take Notes 00:44:34 - My Takeaways 00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question ) 00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book ) 00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets ) 00:48:32 - Can You Share the Show? 00:49:49 - Bloopers - Polishing Content
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    49 mins
  • What is Podcasting 2.0? Transforming Listener Engagement and Earnings

    What is Podcasting 2.0? Transforming Listener Engagement and Earnings
    Mar 25 2024
    Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings. This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and features reshaping the podcasting landscape. From Dave's analysis of Google shifting from Google Podcasting to YouTube Music and the quest for the ultimate podcasting app, to a candid review of options like Podorama, Podcast Guru, and truefans.fm, you’ll get an insider's perspective on navigating the changing podcasting ecosystem. There is a website to help at podcasting2.org, but first we need to know where to start when it comes to explaining why you should be involved. What did you think of this episode? LET ME KNOW Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today! Go to https://www.schoolofpodcasting.com/listener Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway Participants Ethan at https://dailysportshistory.com/ Ralph from https://www.askralphpodcast.com Zo from https://www.backlookcinema.com York from https://www.welcometoearthstories.com Brandon from https://brandonreads.github.io Timeline 00:00:00 - From Here to There 00:01:18 - Opening 00:02:01 - Podcasting 2.0 Initiative 00:04:32 - Ethan Resse 00:06:11 - Ralph Estep Jr. 00:07:24 - Zo Richardson 00:09:54 - Brandon Brinkley 00:14:02 - York 00:18:03 - Join the School of Podcasting 00:19:03 - Podcast Launch Checklist 00:19:20 - Understanding Podcasting 2.0 00:20:04 - Podroll 00:20:55 - Transcripts 00:21:08 - Value Options 00:28:13 - Programmatic Ads Vs Value For Value 00:32:45 - Cross App Comments 00:33:41 - Why Not? It's Free! 00:34:17 - Stats, Stats, and Stats 00:35:02 - Why Does This Exist? 00:36:52 - Total Money Received So Far 00:38:13 - My App Criteria 00:42:18 - Podurama 00:43:35 - Podcast Guru 00:44:43 - True Fans.fm 00:46:21 - Honorable Mentions 00:48:00 - Remove These Buttons 00:48:30 - Question of the Month 00:49:35 - Live Appearances 00:50:06 - Contact Support To Let them Know What You Want 00:52:40 - Podcasting 2.0 Website 00:53:34 - See You At Podcast Movement Evolutions 00:53:53 - Future Interviews 00:55:32 - Follow the Show 00:55:35 - Join the School of Podcasting Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily Mentioned In This Episode Join the School of Podcasting Community Podcast2.org Get Started Video Truefans.fm Podurama Podcast App Podcast Guru Podcast App Profit From Your Podcast Book Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today This is episode 924
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    54 mins
  • The Varied Faces of Video Podcasting

    The Varied Faces of Video Podcasting
    Mar 18 2024
    I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you avoid a big headache and announce a new way to consume my book. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today! Go to https://www.schoolofpodcasting.com/listener How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute) Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book (NOW AVAILABLE IN AUDIO) Where Will Dave Be? Question of the Month What Apps Play Video (podcast411) Why Less than 1% of YouTubers Make Money 10 Critical Facts about Video and Podcasting for Success in 2024 (Sounds Profitable) Steve Goldstein: The New Rules of Podcasting (Sound Off Podcast) Descript Opus Clip (AI video editor) All in One SEO Plugin https://supportthisshow.com/allinoneseo Ubersuggest https://www.ubersuggest.com Soundwise - Sell Your Podcast (or in my case book) The New Rules of Podcasting on YouTube (Coleman Insights - HORRIBLE AUDIO WARNING) Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours (affiliate link) Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway As an Amazon Associate, I earn from qualifying purchases
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    36 mins