Stories & Heart cover art

Stories & Heart

Written by: Sharon Price John
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  • Summary

  • The journey to an amazing life is often a winding road, but the scenic route can be fun and enlightening. Each week, join Sharon Price John, the CEO of Build-A-Bear Workshop, as she speaks with trailblazers and groundbreakers who have lived extraordinary lives and acquired wisdom along the way that we can all learn from. If you want to hear real stories from real people who have really put their hearts into this thing we call life, this is the podcast for you, Stories and Heart with Sharon Price John, from Forbes Books.
    Copyright Forbes Books
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Episodes
  • Episode 09 | Part Two: Alison Brod

    Episode 09 | Part Two: Alison Brod
    Oct 23 2023
    After sharing the exhilarating story of her meteoric rise in the PR world, Alison gives us a behind-the-curtains look at some of her most groundbreaking campaigns. She captivates with fun and fascinating tales of teaming up with the legendary Richard Branson to launch his disruptive new Virgin Voyages cruise line. With contagious enthusiasm, Alison describes how she helped reimagine the cruise experience as a playful, lifestyle-driven adventure that would shake up the entire industry. She shows how even small gestures can make a big impact when building a bold new brand. Tune in for a front-row seat as Alison pulls back the curtain on bringing Virgin Voyages to life—one creative, rule-breaking decision at a time. Her passion is contagious as she shares this thrilling case study on thinking big, moving fast, and collaborating with one of business's most audacious icons.
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    21 mins
  • Episode 09 | Part One: Alison Brod

    Episode 09 | Part One: Alison Brod
    Oct 16 2023
    Sharon welcomes marketing trailblazer Alison Brod to Stories & Heart this week. At only 25 years old, Alison launched her own PR agency which has since evolved into the award-winning Alison Brod Marketing & Communications. Under Alison's leadership, the agency has spearheaded high-profile campaigns for brands like Burberry and Popeyes. The Popeyes chicken sandwich launch led by Alison's team created a viral sensation and lines around the block when it debuted in 2019. Beyond her agency's success, Alison is deeply committed to mentoring and empowering young women in business. Tune in to hear more from this PR powerhouse about her trailblazing career and insights on marketing in the digital age.
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    25 mins
  • Episode 08 | Part Two: Michelle Poole

    Episode 08 | Part Two: Michelle Poole
    Jul 5 2023
    Sharon wraps up her conversation with Michelle Poole, the President of Crocs. In this final segment, they dive into some of the most exciting and creative aspects of her work: celebrity endorsements and collaborations. Michelle tells Sharon how she partnered with some of the biggest names in music, fashion, and entertainment to create unique and fun Crocs products that appeal to a wide range of customers. She also shares some of the challenges and benefits of working with celebrities, and how she manages to keep Crocs relevant and fresh in a competitive market. Michelle is a master of blending art and commerce, and we hope you’ve enjoyed learning from her as much as we have. Stay tuned for more inspiring stories from leaders who follow their heart and make a difference in the world!
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    19 mins
Economics
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