Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are taking a look at Kristy-Lee’s recent business rebrand and sharing their experiences and learnings from the process.

We discuss why she made the decision to rebrand, the process she undertook and some of the challenges they have faced along the way.

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Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are sharing 5 quick tips for creating content in your small business.

This episodes follows on from last weeks episode where we were joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki shared the difference between copywriting and content writing last week, and today we wanted to explore some of the tips we use to create content effectively, when you’re not quite ready to engage a copywriter yet.

Specifically we discuss:

1) The importance of knowing your customer, where to find them and the language they use;

2) Why your brand voice and values are important in your copy and content;

3) The critical need to be consistent in the content you create and put out there;

4) Why using AI tools effectively can be your best friend; and

5) How re purposing your content can be a time saving game changer.

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

Welcome to this week's episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki is a genre spanning content writer, copywriter and consultant who has over a decade of experience in marketing and communications.

Today we get straight into the questions many of us ask–‘what is a copywriter ’and really, how can they help our businesses?

Right out of the gate Sanki shares a really important distinction between ‘content writing’ and copywriting, and we delve into the distinction between these two things and why both are incredibly valuable and important.

If you’d like to reach out to Sanki you can visit her website here: https://stellarfrequency.com/or connect with her on LinkedIn here: https://www.linkedin.com/in/sanki-tennakoon-stellar-frequency-copywriting-consulting-marketing/

If you're an Australian Small Business Owner, we'd love to connect with you on socials.

You can give our Facebook Page a like here:

https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/