Page de couverture de The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

Auteur(s): Lynn Hoffman and Eric Johnson
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À propos de cet audio

 Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!2024 Économie
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  • How TikTok Grew My Real Estate Business w/ Madelyn Townes | S2 E5

    How TikTok Grew My Real Estate Business w/ Madelyn Townes | S2 E5
    Sep 9 2025

    In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Madelyn Townes, a rising star in real estate who has built a powerful personal brand through TikTok and Instagram. Madelyn shares her journey from traditional lead generation to becoming a social media powerhouse, attracting clients with authenticity, consistency, and valuable content.

    If you’re a real estate professional looking to harness social media marketing, grow your personal brand, and understand what it takes to connect with today’s digital-savvy clients, this conversation is packed with insights you don’t want to miss.

    We cover everything from TikTok strategy for real estate agents to authentic content creation, navigating negativity online, and how to make social media your ultimate lead-generation tool.

    👉 Don’t forget to like, comment, and subscribe for more real estate business insights!

    What You’ll Learn in This Episode:

    · How Madelyn grew her real estate business using TikTok

    · Why authenticity beats perfection in social media

    · Strategies for consistent content creation without burnout

    · The role of mindset in overcoming self-doubt

    · Tools and tactics for editing and posting content efficiently
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    41 min
  • TO CONDO OR NOT TO CONDO | The Business Of Real Estate (TBORE) | S2 E4

    TO CONDO OR NOT TO CONDO | The Business Of Real Estate (TBORE) | S2 E4
    Aug 26 2025
    Timestamps⏱️ 00:00 – Welcome & today’s topic: The complexities of condos 01:20 – Key considerations for listing a condo (bylaws, reserve funds, special assessments) 03:05 – Status certificates: Why timing is everything 06:11 – Hidden condo issues lawyers & agents should watch for 09:05 – Bylaws & lifestyle rules: Pets, rentals, and Airbnbs 12:30 – Real stories: Rules that surprise buyers (noise, renovations, move-in restrictions) 15:38 – What buyers don’t realize: Renovations, flooring, and condo board approvals 19:16 – Inspections in condos: What matters and what doesn’t 21:05 – Special assessments explained (and why clients must be warned) 26:40 – Agent follow-up strategies after condo closings Condos can be an amazing lifestyle choice — but they also come with unique challenges, bylaws, rules, and financial considerations that every buyer, seller, and real estate agent needs to understand. In this episode of The Business of Real Estate Podcast with Lynn Hoffman and Eric Johnson, we dive deep into everything from status certificates and special assessments to pet rules, Airbnb restrictions, and post-closing follow-ups. Whether you’re a new agent learning condos, or an experienced professional looking to sharpen your skills, this episode will help you navigate the complexities and set your clients up for success. 👉 Don’t forget to Like, Subscribe, and Share for more real estate insights!
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    31 min
  • THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3

    THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3
    Aug 12 2025

    The Price Is Right… Or Is It? 🎯 | Avoiding the Overpriced Listing Trap in Real Estate

    In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson tackle one of the toughest challenges agents face — overpriced listings. From how to confidently say “no” to unworkable listings, to having a clear pricing plan that avoids wasted time and lost opportunities, they share real-life stories, market analytics strategies, and negotiation tips that will save you money, protect your reputation, and get homes sold faster.

    Whether you’re a new agent or a seasoned pro, this conversation will help you stop chasing bad listings and start closing smart ones.

    ⏱Timestamps 00:29 – Overpricing trends and market reality check

    01:11 – Why the pricing problem starts at the first seller meeting

    04:20 – The true cost of investing in listings with zero ROI

    05:04 – The danger of taking overpriced listings without a plan

    09:08 – Why the first two weeks are critical for showings and offers

    11:07 – Using data and stories to win pricing conversations

    13:22 – Explaining absorption rates to set realistic seller expectations

    16:36 – Why starting too high guarantees you’ll sell for less

    27:29 – Using percentages instead of dollar amounts in price reductions

    32:57 – Walking away as a powerful negotiation tool

    #realestatepodcast #overpricedlistings #realestatetips #agentadvice #homeselling #pricingstrategy #realestatemarketing #negotiationtips #realtortraining #realestateagents #sellyourhome
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    37 min
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