Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you need.

I'm sharing the simple 4-bucket system I use to make sure every single post I create has a job to do. No more posting just for the hell of it! You'll learn the exact rhythm I rotate through every week so your content grows your audience, builds your email list, deepens trust, and actually converts - instead of just training one arm at the content gym and wondering why nothing else is working.

Check out the full show notes for this episode.

Things I cover inside this episode:

• The 4 buckets of post types that every successful content strategy needs (and why most creators only use one)
• My exact weekly rhythm using real examples from my strategy pillar - so you can copy and paste this approach
• Why 6,825 people have downloaded my freebie (hint: it's not because I mentioned it once in my bio)
• The gym analogy that will change how you think about balanced content forever
• A sample 5-day posting schedule you can implement immediately
• Why educational posts alone won't convert, and sales posts alone won't reach new people

Resources & Links mentioned in the episode:

• "60 Post Real Caption Starter Ideas" freebie (6,825+ downloads & counting)
• The Messaging Edit program waitlist for 2026

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need!

I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email sequence I'm planning and the honest truth about my $20,000 Black Friday win versus my $5,000 flop (and what made the difference).

Check out the full show notes for this episode.

Things I cover inside this episode:

• 6 low-lift Black Friday sale ideas you can customize to your business (no 20-email sequences required!)
• My exact email strategy breakdown - when to send, what to say, and why repetition is your friend
• The simple bundle strategy that generated $20,000 in 4 days (and why I almost overcomplicated it)
• How to create urgency and scarcity without feeling sleazy or pushy
• Why your Black Friday success has nothing to do with your offer and everything to do with your audience warmth
• The one big truth about Black Friday that most creators miss (hint: it can't fix a cold audience)

Resources & Links mentioned in the episode:

• FloDesk email platform (50% off first year)
• Start & Grow Your Email List (From Scratch) self-led course

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!

If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP breakdown so you can see exactly how this works in action.

Check out the full show notes for this episode HERE.

Things I cover inside this episode:

• The 4-step framework to uncover your unique selling proposition (and why most people skip the most important parts)
• How to define your personal transformation - the "I've been there" moment that creates instant connection with your audience
• Why your credibility and results matter more than you think (even if you're just starting out)
• How to identify your unique approach and superpower - the energy and teaching style that makes you different
• The exact ChatGPT prompt I use to help clients dig deeper into their USP
• Why your messaging foundation affects everything (especially selling) and how to stop dragging your heels on this work

Resources & Links mentioned in the episode:

• 🔗 Hop on the waitlist for the next round of The Messaging Edit
• ChatGPT USP prompt – “Help me uncover my unique selling proposition by asking me questions about my background, my strengths, and my client results."

Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership

Be sure to hit "Subscribe" or "Follow" so you never miss an episode!