In This Episode...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Lucy King, and we talk about:

• How a huge Google leak confirms some juicy SEO theories
• JoJo Siwa's "Bad Girl" rebrand
• Are Google’s AI Overviews spreading misinformation?

Timestamps

02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories
27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand
36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation?
49:08 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-19/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-19

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https://exposureninja.com/podcast/dojo-18/

What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

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Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen

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Do your Google Ad campaigns leave you wanting more?

Well, Google’s Performance Max ads may be for you.

Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy.

In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads.

Watch the video instead: https://exposure.ninja/performance-max

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/318/

Tesla’s PPC Marketing Mistakes

https://exposureninja.com/podcast/dojo-14/

Copy This OVERPOWERED PPC Strategy in 2024

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The Reason Your PPC Isn’t Working

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Annabelle Baugh, and we talk about:

• Tim's AI Corner: Google launches SGE/AI Overviews.
• The Art and Science of Weather-Based Marketing
• Lessons from On The Beach's Sunny Circles

02:58 – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.

25:32 – Story 2 – The Art and Science of Weather-Based Marketing

39:49 – Story 3 – Lessons from On The Beach's Sunny Circles

48:04 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-18/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-18

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What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy

https://exposureninja.com/podcast/dojo-17/

Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen

https://exposureninja.com/podcast/dojo-16/

The Reason Your PPC Isn’t Working

https://exposureninja.com/podcast/dojo-15/

Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

https://exposureninja.com/podcast/dojo-14/

How Formula One Teams Nail Event Marketing

https://exposureninja.com/podcast/dojo-13/

The Risks of Relying on AI Content I ft. Andy Tuxford

https://exposureninja.com/podcast/dojo-12/

Google just announced 4 new updates which are absolutely HUGE for search.

Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.

This is not a drill

This is the change to Google that we have been talking about (and warning about) for over a year now.

Today we’re going to talk through each change, how it works and what you need to do to prepare.

Watch the video instead: https://exposure.ninja/google-io-2024

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/317/

How To Get Qualified B2B Leads Using SEO

https://exposureninja.com/podcast/311/

How SEO Works in 2024

https://exposureninja.com/podcast/303/

Copy This UNBEATABLE SEO Strategy in 2024

https://exposureninja.com/podcast/extra-037/

Google Gemini – The Biggest SEO Disruption in 25 Years

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In This Episode...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Gustavo Uy, and we talk about:

• Apple Apologises for Crush Advert
• The Ordinary Push Science in Ads
• Tim’s AI Corner: GPT-4o

Timestamps

02:36 – Story 1 – Apple Apologises for Crush Advert

20:45 – Story 2 – The Ordinary Push Science in Ads

35:21 – Story 3 – Tim’s AI Corner: GPT-4o

48:00 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-17/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-17

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The Reason Your PPC Isn’t Working

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Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

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How Formula One Teams Nail Event Marketing

https://exposureninja.com/podcast/dojo-13/

The Risks of Relying on AI Content I ft. Andy Tuxford

https://exposureninja.com/podcast/dojo-12/

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

https://exposureninja.com/podcast/dojo-11/

Is Google's Generative AI Search Rolling Out?

https://exposureninja.com/podcast/dojo-10/

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Danielle McMullen, and we talk about:

• Marketing Lessons From Donald Duck's Birthday
• Aldi's Mammoth Social Media Presence
• Tim's AI Corner - Apple and AI Search Updates (SGE and Meta)

Timestamps

02:38 – Story 1 – Marketing Lessons From Donald Duck's Birthday

15:14– Story 2 – Aldi's Mammoth Social Media Presence

30:28 – Story 3 – Tim's AI Corner

43:33 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-16/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-16

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Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

https://exposureninja.com/podcast/dojo-14/

How Formula One Teams Nail Event Marketing

https://exposureninja.com/podcast/dojo-13/

The Risks of Relying on AI Content I ft. Andy Tuxford

https://exposureninja.com/podcast/dojo-12/

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

https://exposureninja.com/podcast/dojo-11/

Is Google's Generative AI Search Rolling Out?

https://exposureninja.com/podcast/dojo-10/

“Be Cheekier with Your Marketing” I ft. Lauren Cressey

https://exposureninja.com/podcast/dojo-9/

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Rebecca Pilkington, and we talk about:

• Vegan Brand Makes an AI Email Error
• YouTube Trials Pause Ads
• AI Search Updates (SGE and Meta)

Timestamps

02:57 – Story 1 – Vegan Brand Makes an AI Email Error

17:13 – Story 2 – YouTube Trials Pause Ads

26:00 – Story 3 –AI Search Updates (SGE and Meta)

47:00 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-15/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-15

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https://exposureninja.com/podcast/dojo-14/

How Formula One Teams Nail Event Marketing

https://exposureninja.com/podcast/dojo-13/

The Risks of Relying on AI Content I ft. Andy Tuxford

https://exposureninja.com/podcast/dojo-12/

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

https://exposureninja.com/podcast/dojo-11/

Is Google's Generative AI Search Rolling Out?

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“Be Cheekier with Your Marketing” I ft. Lauren Cressey

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Can generative AI tools like ChatGPT write marketing content as well as human writers?

Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space.

We're obsessed with testing AI tools to see which is the best at different marketing tasks.

Today’s video and podcast share the results of those tests, with examples of the experiments we've been running.

Watch the video instead: https://exposure.ninja/ai-content

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/316/

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Google Gemini – The Biggest SEO Disruption in 25 Years

https://exposureninja.com/podcast/extra-029/