In this episode of The Successful Nurse Coaches podcast, Shelby discusses the challenges and transformative power of selling nurse coaching. She reframes sales as a deep service to humanity, emphasizing the importance of ethical selling and advocating for clients' potential. Shelby shares personal experiences and insights on how to approach sales with confidence and integrity, encouraging listeners to view selling as a form of leadership and transformation.

Shelby emphasizes that selling is fundamentally about helping clients make decisions that honor their potential, rather than merely closing a transaction. Ethical selling is likened to advocating for a patient's healing in a hospital, where the focus is on service to humanity. The goal of a proposal is to reach a decision, not just a 'yes', as leaving clients in a 'maybe' is not effective coaching leadership. Shelby highlights that sales calls should feel magical and empowering, and that confidence in sales comes with practice and repetition.

Watch on YouTube:

https://youtu.be/y-mSCSv1F6A

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

Can you grow a private practice while also navigating depression, anxiety, or trauma? In this heartfelt episode, Shelby sits down with Amy Frame, Director of Education at Nurse Life Coach Academy, to talk openly about the reality of mental health and entrepreneurship.

Amy shares her journey with lifelong depression, military service, and a misdiagnosis that kept her stuck until coaching helped her face the root causes. Shelby opens up about her own experience with anxiety, birth trauma, and the messy middle of being a coach, mom, and business owner. Together, they break down how to show up for your clients when you’re not at 100%, why vulnerability matters, and how to stop carrying clients’ “rocks” home with you.

Whether you’re at 72% today or just hanging on by your fingernails, this conversation is proof that you don’t have to wait until you’re “fully healed” to pursue your dream. Healing and building can happen side by side.

What You’ll Learn in This Episode:

• How to stop waiting for perfection before starting your business
• Practical ways to show up for clients even during mental health lows
• The role of vulnerability and shame in entrepreneurship
• Why your “why” matters more than grit when things get hard
• Tools to return to neutral when life throws curveballs

Resources & Next Steps:

• Join our community: The Successful Nurse Coaches Facebook Group
• Learn about Nurse Life Coach Academy: thesuccessfulnursecoaches.com/nlca

Connect with Shelby: https://www.instagram.com/nurse.coach.shelby/

Connect with Amy: https://www.instagram.com/amy.frame.rn/

Connect with us:

• Instagram: @successfulnursecoaches
• Website: www.thesuccessfulnursecoaches.com
• Join the conversation in our Facebook group: The Successful Nurse Coach Community

If you loved this episode…

Please take 30 seconds to subscribe, rate, and leave a review — it helps more nurses find this work and fall in love with the boring parts too. 💕

Watch on YouTube:

https://youtu.be/kGRGjP8v7-I

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events

In this episode, Laura dives into one of the most common misconceptions in both life and business—the idea that you need to feel motivated before you take action.

After recovering from a two-week illness that left her feeling drained and unmotivated, Laura began reflecting on how easy it is to equate motivation with success—and how dangerous that belief can be for entrepreneurs and coaches alike. What happens when you lose your spark? When the excitement fades? When you simply don’t want to do the work?

Laura shares honest insights from her own experience, blending personal reflection with neuroscience and coaching tools that will help you understand motivation in a new way. She reminds us that action—not inspiration—is what creates momentum, and that discipline, systems, and alignment are what sustain it.

You’ll hear:

• Why waiting for motivation keeps you stuck
• How action actually creates motivation through dopamine and progress
• Why alignment—not passion alone—creates sustainable motivation
• How to coach clients who feel unmotivated or “stuck”
• The difference between extrinsic and intrinsic motivation, and how to work with both
• The importance of building systems and habits that don’t rely on feelings
• Why alignment with purpose fuels long-term consistency in business

Laura also offers practical tools for nurse coaches to help clients (and themselves) move forward even when the feeling isn’t there—from the “five whys” exercise to 21-day habit building and daily systems that strengthen self-trust over time.

If you’ve ever felt unmotivated, burned out, or disconnected from your purpose, this episode is a powerful reminder that success doesn’t depend on how you feel—it depends on what you choose to do next.

Tune in to learn how to take action without waiting for motivation, and how to create a coaching practice that’s driven by purpose, not fleeting emotion.

Mentioned in this episode:

Join us LIVE for our Free Coaching Demo - Nov 7th at 6pm CST

https://www.nurselifecoachacademy.com/events