In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan speaks with Hailey Hechtman, Executive Director of Unsinkable, a national nonprofit mental health organization founded by Olympian Silken Laumann.

Hailey shares how Unsinkable launched a national campaign, Fragments: Stories That Heal, using in-kind contributions and partnerships instead of large funding. The campaign featured:

• 25 billboards across the GTA, including Dundas Square
  
  

• Audio stories broadcasted via radio, podcasts, and digital ads
  
  

• A 45% increase in direct website traffic in a single month
  
  

This conversation is packed with ideas for nonprofit leaders who are navigating lean budgets, trying to grow their audience, or build partnerships.

What You’ll Learn:

• How a nonprofit mental health leader built a crisis line in the Yukon from scratch
  
  

• How to use in-kind donations and local partnerships to create national impact
  
  

• Why storytelling is a critical tool for advocacy, fundraising, and brand-building
  
  

• Why it’s okay if your career path isn’t linear—and how to lead through uncertainty
  
  

Hailey’s Quote to Remember:
"Some of our biggest wins came from someone we met at a conference or a LinkedIn post we followed up on."

If you’re leading a nonprofit mental health organization or any nonprofit with a powerful story, this episode is full of practical, creative takeaways.

In this episode of The Unfiltered Nonprofit Podcast, I sit down with Erin Benjamin, President and CEO of the Canadian Live Music Association, to talk about what it really takes to build something from nothing. Erin launched the association in 2014 with no staff, no logo, and no office—and today, it has over 400 members nationwide.

We dive into what industry advocacy actually looks like behind the scenes. How do you keep small venues and major players aligned under one roof? What does it mean to use your personal voice in service of a collective mission? Erin shares how she’s stayed grounded in purpose, even when the work is nonstop and the path forward isn’t always clear.

We also explore the CLMA’s latest economic impact report, which found that live music contributed over $10 billion to Canada’s GDP in 2023 and supported more than 100,000 jobs. Erin explains how this kind of data fuels stronger industry advocacy and helps push for policies that actually support the people doing the work.

If you’ve ever tried to rally a sector, juggle a small team, or build a brand that’s bigger than one person—this conversation will hit home.

What happens when the demand for your services grows faster than your funding? In this episode of The Unfiltered Nonprofit Podcast, I sit down with Michelle Crogie, Executive Director of PLEO (Parents’ Lifeline of Eastern Ontario), to talk about the real challenges of leading a high-impact nonprofit through growth, heartbreak, and hustle. From securing grants to launching events, we explore real-world nonprofit revenue growth strategies that go beyond the theory.

Michelle shares how PLEO’s services—like their helpline and support groups—are at full capacity, even though core funding only covers about 25% of their budget. The rest? It’s a constant effort: grant writing, donor campaigns, and creative fundraising like their first-ever gala, which raised $12,000. Ever tried to expand a mental health program with year-to-year money? That’s the juggling act—and Michelle’s approach offers important lessons for nonprofit revenue growth strategies in action.

One of the most compelling parts of our conversation is PLEO’s Youth-Nominated Support Team program. Early results show a sharp drop in suicidal ideation after just six weeks—a powerful reminder of why sustainable funding matters. With 26 partner agencies backing their Health Canada grant application, Michelle is building momentum for scale. If you’ve ever had to chase dollars while trying to make a difference, this episode gives you a raw, honest look at nonprofit revenue growth strategies that are rooted in purpose—not just spreadsheets.

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At OTUS Financial Solutions, we specialize in general accounting and CFO services for nonprofits and associations. With over 18 years of experience, we provide tailored solutions that help your organization grow and stay sustainable. We offer everything from day-to-day bookkeeping to big-picture financial planning, all designed to meet the unique needs of nonprofits like yours.

If you want to learn more about how we can support your nonprofit’s financial journey, visit our website or book a no-obligation 20-minute consultation with us today. Let’s make your accounting easier and help you reach your goals.