In this episode, we sit down with Claude-Paul Boivin to talk honestly about the path into nonprofit leadership — and what it really takes to lead well once you're there.

Claude-Paul shares how his career didn't follow a straight line, and how early exposure to public service helped shape his understanding of impact, responsibility, and decision-making. As the conversation unfolds, he reflects on the moment he realized that strong governance, financial clarity, and internal systems aren't "behind-the-scenes" work — they're what make meaningful mission work possible.

We dig into the realities of stepping into senior leadership, including the pressure to have all the answers, the isolation that can come with the role, and the importance of learning to ask better questions instead of trying to do everything alone. Claude-Paul speaks candidly about how leadership shifts when you move from doing the work to creating the conditions for others to succeed.

The conversation also tackles the role of finances in nonprofit sustainability. Claude-Paul explains why understanding your numbers — even at a high level — leads to better decisions, stronger board conversations, and less reactive leadership.

This episode is a grounded, practical listen for nonprofit leaders at any stage — especially those navigating growth, responsibility, and the quieter challenges that come with leading purpose-driven organizations.

Every nonprofit wants to build something that lasts — but sustainability can feel like a moving target.

In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan sits down with Melissa Shahin, Chief Strategy Officer at AFMC, to talk about what sustainability actually looks like when strategy meets execution.

Melissa shares how AFMC shifted from being heavily grant-funded to running a successful social enterprise — the AFMC Student Portal — that now fuels its mission while reducing government reliance to under 20%. She explains how the team links board priorities to measurable outcomes using scorecards and indicators, helping them make faster, data-driven decisions.

The conversation dives deep into what makes nonprofit sustainability strategies work:

• tracking what truly matters instead of chasing every initiative,

• being transparent about change and earning staff buy-in, and

• building flexibility into work culture to protect teams from burnout.

For any nonprofit leader wondering how to turn a solid plan into lasting impact — this episode is a masterclass in staying mission-driven and financially resilient.

In this Unfiltered Nonprofit conversation, Cherry sits down with Tara Shannon, Executive Director of the Ottawa Festival Network (OFN), which represents more than 100 festivals across arts, music, and culture. A lifelong entrepreneur and artist, Tara brings a rare 360° view—she's built private companies (including scaling to 120 employees), founded Willow Sound Records in 2014, wrote You in the Music Business, and still coaches creators on building sustainable careers.

The thread through it all: sustainability without losing soul. Tara breaks down why owned audiences matter more than ever—email lists beat social algorithms for consistency, control, and conversion. Using a relationship model (introduce → educate → permission → nurture), she explains how nonprofits can communicate weekly without burning out their lists: give value 80% of the time, ask 20%.

We also get real about volunteers—the lifeblood of the festival sector. The organizations that retain volunteers year after year do two things exceptionally well: create an emotional connection to the mission and deliver a fair value exchange (access, perks, food, community). That same mindset fuels growth in nonprofit sponsorship—where authentic engagement now matters more than logo placement.

Looking ahead, OFN is building a sponsor-match "Tinder for festivals" (name TBD) to help connect mission-driven organizations with private-sector partners. It's a fresh, technology-driven approach to nonprofit sponsorship that aligns shared values and real audience data. Combined with peer learning—like financial literacy workshops featuring Bluesfest's Mark Monahan—it's a practical blueprint for any nonprofit rethinking its sponsorship strategy and navigating uncertainty with creativity and consistency.

In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan talks with Nicole Thibeault, former National Executive Director of Canadian Parents for French, about the strategies that helped her achieve nonprofit revenue growth and long-term sustainability.

Over 10 years, Nicole successfully doubled organizational revenue by diversifying funding streams, charging modest fees for programs, and turning small donations into a culture of philanthropy. From $5 monthly donors to securing major grants, her approach shows that every dollar counts. She also ensured a 100% giving rate from her board of directors, proving that leadership in fundraising starts at the top.

Nicole shares how she rallied her 5–7 staff team and a national network across provinces to align with strategic goals. Her staff training sessions grew from just 5 participants to more than 30, demonstrating how culture change is built step by step.

She also provides a roadmap for succession planning, describing her two-year retirement transition that included 18 months of transparency and a 3-week overlap with her successor — ensuring stability and confidence across the organization.

If you're an Executive Director, CEO, board member, or nonprofit professional, this episode is packed with real-world strategies to strengthen your nonprofit's fundraising, leadership, and sustainability.