What would you do if you knew that cutting your marketing budget during tough times could actually harm your business more than help it? Join Ann-Marie and Tanya from Left Turn Strategy on this episode of the Turning Left Podcast as we explore the challenging realities faced by marketing directors and small teams in corporate companies during economic downturns.

We'll break down why it's crucial to establish a strong digital presence that operates like an always-on sales machine and the importance of keeping your data systems up-to-date for smarter decision-making. Plus, we'll share some actionable insights on why maintaining your marketing budget can be a game-changer, even when business is slow, and how partnering with experts like us can help you navigate these turbulent times effectively.

We do agency differently - visit https://leftturnstrategy.com/

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

Can your small business thrive even when referrals slow down? Discover the essential strategies that Ann-Marie Burton and Tanya Garcia from LeftTurn Strategy reveal for owner-operated businesses facing the challenges of a fluctuating economy. This episode focuses on implementing effective lead generation and nurturing systems, ensuring that your business isn't reliant solely on word-of-mouth. We break down critical aspects of building a comprehensive marketing ecosystem, from the importance of CRM systems and content calendars to the power of a strong digital presence. Learn actionable steps to attract and convert new leads consistently, even during slower periods.

While the main focus is on small businesses, we highlight key takeaways that are equally significant for those in corporate settings. Stay tuned for the next episode, where we'll explore these topics in greater depth. Whether you're steering a small business or navigating the corporate world, this episode is jam-packed with valuable insights to help you succeed.

We do agency differently - visit https://leftturnstrategy.com/

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

Our CDAP Digital Advisor Team discusses the sudden news of the CDAP grant closure and cancellation for new applicants. But, if businesses were approved prior to February 20, 2024, the process remains the same and LeftTurn can still help complete CDAP plans. Sharing experiences from our CDAP work with over 30 companies, the LeftTurn team shares highlights and insights from our work in digital transformation with small business clients.

We do agency differently - visit https://leftturnstrategy.com to see how.

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612/

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

Listen in as Tanya and Ann-Marie delve into the importance of planning strategically as business partners. They share easily actionable tips for small business co-owners, while “working” beachside in Mexico. If you heard episode #1, they’re showing once again how flexible remote work actually works!

We do agency - and strategic planning - differently - visit https://leftturnstrategy.com to see how.

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612/

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

Is hybrid work dead? It just may be. Ann-Marie and Tanya reflect on the results of bringing the team back into the office for regular weekly meetings. They share why being flexible about remote work benefits companies and teams. Tanya gives a great example of why this works, as she records the podcast in scenic Ireland… enjoying the cozy ambiance of a peaty fireplace.

We do agency differently - visit https://leftturnstrategy.com to see how.

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612/

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

A lot has happened over the last five years! It has been and continues to be a wild and rewarding ride full of growth and learning. Tanya and Ann-Marie share a quick recap on how the business has evolved, new avenues of opportunity (CDAP and LTS West!) and how LeftTurn celebrated its 5 year milestone by investing in itself with a gift that keeps on giving.

We’re Changing the Path, visit https://leftturnstrategy.com to see how.

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612/

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

Working with our clients, we bring our best at LeftTurn through collaboration and innovation. We work as an extension of our client's teams and get to understand the business in-depth so we can bring an outsider's point of view and educated suggestions. Doing this requires constant learning and questioning why things are the way they are. To do this requires continuous left turns and staying curious. In this episode, we explore what this means and how we differ in our approach from other agencies to best support our clients.

We do agency differently - visit https://leftturnstrategy.com to see how.

Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612/

Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/

A recent photoshoot with our LeftTurn Circle team inspired us as the LeftTurn founders, and it was a bit of a 'holy shit' moment. We had forgotten to give ourselves permission to celebrate, so we reflected on what we had learned and continue to learn in this episode. We look at what is working well at LeftTurn, our vision for the future, and where we want to evolve our team to be even more inclusive.

We do agency differently - visit https://leftturnstrategy.com to see how. Reach out to Tanya Garcia on LinkedIn - https://www.linkedin.com/in/tanya-garcia-15521612/ Reach out to Ann-Marie Burton on LinkedIn - https://www.linkedin.com/in/ann-marie-burton/