This week, we look at “Clapback Ads.”

A clapback ad is a response or retaliation to another commercial.

We’ll talk about a Canadian province that took offence to a Vrbo ad.

A youth orchestra who retaliated against a big car commercial.

And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.

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The world of marketing has discovered there’s money to be made in creating fake ads.

But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention.

The trick is to appear absolutely legitimate.

While gently pulling your leg at the same time.

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Hosted on Acast. See acast.com/privacy for more information.