When most people think of sales, they picture pressure, quotas, and pushy tactics. But sales isn’t just about business, it’s about how we connect, serve, negotiate, and navigate conflict in every part of our lives.

In this episode, Kathy Baldwin speaks with Kirstin Carey about redefining sales as service. Together, they blend the principles of Unlearn the Crap with a human-centered approach to sales focusing on integrity, connection, and building businesses that last.

Kathy draws from her own corporate background in sales and operations, where she believed her role in management was to serve her team so they could show up as their best. That perspective shapes this conversation on how sales can become less about transactions and more about transformation.

Whether you’re building a business, negotiating in your daily life, or simply learning how to better connect with others, this episode will shift the way you think about sales forever.

✨ More with Kathy → https://kathybaldwin.me
📚 Books: Unlearn the Crap & Level UP, How I Unlearned MY Crap, The Unlearned Life

Connect with Kirtin Carey at EvolveMinded.com

• Why sales is ultimately about service and connection

• How Kathy’s corporate background shaped her belief in servant leadership

• The outdated sales models we need to unlearn

• How sales principles apply to conflict, negotiation, and daily life

• What human-centered sales looks like in action

• How to build a business on integrity, relationships, and trust

• “Sales isn’t about closing—it’s about serving.” – Kirsten Carey

• “My role as a manager was never to boss people around. It was to serve the sales team so they could be their best.” – Kathy Baldwin

• “Human-centered sales is about integrity, service, and connection.” – Kirsten Carey

• “Sales isn’t a department. It’s part of how we live, connect, and negotiate every day.” – Kathy Baldwin

Are you serving everyone but yourself? In this episode, Dr. Neela Partrap—an intuitive business coach and pharmacist—joins Kathy to unpack how inner system leadership (inspired by IFS principles) helps women entrepreneurs end burnout, set clean boundaries, and grow with ease.

We break down the “good girl” myths that fuel over-giving, why tactics fail without nervous-system alignment, and how to reassign the parts running your hustle (the Pleaser, the Perfectionist, the Firefighter). Expect practical prompts to upgrade your pricing, capacity, and energy—so your business stops taking from you and starts sustaining you.

Connect with Dr. Naleeni Partap at Instagram at The Being Institute or LinkedIN

Explore more from Kathy at kathybaldwin.me and grab her books: Unlearn the Crap & Level UP: Your Soul is Calling and How I Unlearned MY Crap and the last of the trilogy The Unlearned Life (Amazon + bookstores).

Listen, share, and leave a review—your voice grows this movement. Show notes include Dr. Neela’s links and resources.

🎙️ Key Highlights

• Guest’s “Crap to Unlearn:” The world taught her to serve; her soul asked her to receive. People-pleasing, over-giving, and ignoring her own boundaries were glamorized—until she learned to lead her inner system (think: parts, beliefs, nervous system) and run a business from wholeness, not urgency.

• Kathy’s Tie-In: Kathy connects this to unlearning conditioned responses that keep women hustling for validation—then rebuilding success on aligned habits, self-trust, and clean systems.

• Context: We touch on Internal Family Systems (IFS) ideas and why inner self-leadership is the missing operational backbone for sustainable entrepreneurship.

• Relatable Signs & Patterns: Chronic burnout, resentment after “doing everything right,” fuzzy boundaries, under-pricing, perfectionism, stop-start marketing, and “I’ll rest when…” loops.

• Myths We Bust: “Service means self-sacrifice,” “Hustle is the only path,” “Emotions don’t belong in business,” and “Strong women don’t need help.”

• Action Step: Start an Inner System Audit: identify your over-functioning parts (the Saver, the Hustler, the Pleaser), give them new roles, and make one boundary or pricing upgrade this week.

• Guest CTA: Learn more about Dr. Neela’s inner-system coaching for women entrepreneurs (link in show notes).

💡 Memorable Quotes

• Dr. Neela: “We have to know that the Self lives within us—our parts aren’t bad; they just need leadership.”

• Dr. Neela: “You can’t hand someone a tactic and ignore how their parts will react to it.”

• Dr. Neela: “A sign of strength is facing what you couldn’t access before and giving it a role that serves you.”

• Kathy: “It’s not you that’s broken—it’s the conditioning you’re unlearning so your genius can lead.”

• Kathy: “When you build from alignment, your business becomes sustainable—and your life gets bigger.”

Feeling tired, wired, and stuck, even when you’re “doing everything right”?

In this episode, Kathy sits down with hormone and thyroid expert Amanda Hinman to translate the body’s signals into a clear plan. We unpack why calories in/calories out fails women with thyroid or stress dysregulation, how the gut–brain–hormone axis drives energy and weight, and simple ways to calm cortisol, support the thyroid, and sleep deeper. Expect practical tweaks (protein-forward breakfasts, nervous-system downshifts, smart movement) that help you feel human again.

Explore Amanda’s resources: her book The Thyroid Hormone Solution, a free Hormone Consult, and the Hormone Health Kit to start personalizing your next steps.

Kathy’s world: dive into Unlearn the Crap & Level UP: Your Soul is Calling and How I Unlearned MY Crap (Amazon + bookstores), and explore systems that amplify your voice at kathybaldwin.me.

👇 If this helped, share it with a friend, subscribe, and drop a comment with your #1 takeaway.

🎙️ Key Highlights

• Guest’s Crap to Unlearn: “Calories in/calories out fixes everything.” Amanda dismantles the myth that willpower + workouts are enough when hormones, gut, and nervous system are running the show.

• Kathy’s Tie-In: You share how “listening to symptoms as language” is part of unlearning—moving from self-blame to bio-curiosity.

• Notable Insights: Gut, stress axis, and thyroid talk constantly; one autoimmune diagnosis increases risk of others; cortisol and blood sugar patterns can stall fat loss even with “perfect” habits.

• Relatable Signs & Patterns: Extreme fatigue, stubborn weight, insomnia, acne/hair loss, IBS/ulcers, brain fog, cycle changes, low libido, wired-and-tired nights.

• Myths/Taboos Challenged:

  • “Eat less, move more” ≠ metabolic healing

  • “It’s just aging/perimenopause—deal with it”

  • “Normal labs” mean you’re fine

  • More cardio is always the answer

• Guest Freebies / Action Steps:

  • 📖 Book: The Thyroid Hormone Solution: Naturally Balance Your Hormones

  • 🌿 Free Consultation: Hormone Consult

  • 🧰 Free Resource: Hormone Health Kit

  • Listen-and-Do: Track 7 days of sleep, energy dips, and cravings; add protein + fiber to breakfast; 10 minutes of nervous-system down-shift before bed.