Showing results by publisher "Blackstone Audio, Inc." in Small Business & Entrepreneurship

Today's business environment demands leapfroggers - those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products - the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish?

Earl Bell, successful businessman, entrepreneur, and Little League coach is just the coach you need to take your business to the Major Leagues. Now for the first time, Earl Bell reveals his coaching secrets in Winning in Baseball and Business, an audiobook that uses metaphor to show that everything you need to know in business you can learn from lessons in youth baseball. As an added bonus, 20 stories of successful entrepreneurs from teenagers to historical business icons are included as inspirational models.

Negotiation is a skill people need to use every day. In this exclusive audiobook, learn the skills required to navigate difficult situations at home. In this program, you will learn how to effectively manage emotions in negotiation. You will learn why gender matters when discussing difficult issues, and how to spot generational differences when a negotiation is underway. For parents, there is a section on learning how to play give-and-take with your children.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

James Murphy, one of America's top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy's "modern business warrior" is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success.

In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh's leadership, Zappos became the world's largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, Hsieh turned his energies and considerable fortune toward a much larger goal: building a new and more socially conscious Silicon Valley in the heart of downtown Las Vegas, all within his five-year plan.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.