Showing results by publisher "Recorded Books" in Marketing & Sales

Catherine Coleman Flowers grew up in Lowndes County, Alabama, a place that’s been called “Bloody Lowndes” because of its violent, racist history. Once the epicenter of the voting rights struggle, today it’s Ground Zero for a new movement that is Flowers’s life’s work. It’s a fight to ensure human dignity through a right most Americans take for granted: basic sanitation. Too many people, especially the rural poor, lack an affordable means of disposing cleanly of the waste from their toilets, and, as a consequence, live amid filth.

The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding - and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth - and often amazing results.

Over the course of a decade spent reporting on the ground in China as a financial journalist, Dinny McMahon gradually came to the conclusion that the widely held belief in China’s inevitable economic ascent is dangerously wrong. Debt, entrenched vested interests, a frenzy of speculation, and an aging population are all pushing China toward an economic reckoning. China’s Great Wall of Debt unravels an incredibly complex and opaque economy, one whose fortunes - for better or worse - will shape the globe like never before.

Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.

Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.

There is a mountain of hype around positive thinking. But have you noticed that positive thinking doesn’t, well, work? That's because positivity is just an emotion, and at the end of the day it doesn't change the reality of the situations we face. The Simple Shift turns positive thinking on its head and transforms it into something practical - a way of adopting beliefs that can change the way you see reality and make major obstacles into easily resolvable issues.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

The road to launching a successful business can be long and confusing. Where do you start? Should you rent office space or work out of your garage? Should you register as a for-profit or a nonprofit business? How should you handle legal issues that come up? What does it mean to be a "Christian" entrepreneur anyway? Drawing from his work as a legal expert and business coach, Brock Shinen combines practical wisdom and a biblical worldview to help Christians turn their dreams and passions into viable businesses.

In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t.

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.

In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

Ken Fisher knows a thing or two about what works and what's bunk when it comes to investing wisdom. Bringing together some of Ken's best myth debunking and market sleuthing of the past 25 years, in an easy-to-digest, bite-sized format, The Little Book of Market Myths exposes some of the most common - and deadly - myths investors swear by. And he demonstrates why subscribing to the rule-of-thumb approach to investing could prevent you from reaching your long-term investing goals.

In Ringside Stories, real estate guru Dick Corbett reveals the secrets to his success in business and in life, tracking the rough-and-ready life of a man who won't accept failure as an outcome. Setbacks large and small are taken as lessons for the future, and one small success leads to another, larger one until the dream achieved is grander than any restless youth could have imagined.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

What's happened to real? In a world of jargon, acronyms, and distrust, does authenticity in leadership mean anything anymore? The answer is a resounding yes. Businesses and organizations are starving for real communication and authentic leadership. But there's a lot of baggage and distrust to overcome. With real-life case studies, pointers, and guidelines, leadership consultant Gabrielle Dolan shows you how authenticity can earn trust with honest communication, and why it's well worth the effort.

It's very likely that best practices - ideas, processes, and strategies that are commonplace in your industry - are actually hurting your business. Although best practices can help businesses operate more competitively and efficiently, they are often outdated, harmful, and a hindrance to innovation. In Breaking Bad Habits, Freek Vermeulen, a strategy professor at London Business School, offers the tools to identify bad practices, eliminate them from your organization, and then move on to create new sources of innovation and growth by outthinking your competitors.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

You have a great idea. Now what? That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.