Showing results by publisher "Recorded Books" in Marketing & Sales
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- Written by: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Release date: 2016-07-19
- Language: English
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Price: $27.77 or 1 Credit
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Streets of Gold
- America's Untold Story of Immigrant Success
- Written by: Ran Abramitzky, Leah Boustan
- Narrated by: Rachel Botchan
- Length: 6 hrs and 34 mins
- Unabridged
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Immigration is a fraught and misunderstood topic in America’s social discourse, with much of what we believe based largely on myth. Ran Abramitzky and Leah Boustan have spent the last decade searching for the facts. Their pioneering research digs deep into the data on immigration, linking the experiences of immigrants from the nineteenth and early twentieth centuries to those of immigrants today. Using powerful storytelling alongside big data, they provide new evidence about the past and present of the American Dream that will change our thinking and policies.
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Streets of Gold
- America's Untold Story of Immigrant Success
- Narrated by: Rachel Botchan
- Length: 6 hrs and 34 mins
- Release date: 2022-06-28
- Language: English
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Price: $22.26 or 1 Credit
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The Generosity Network
- New Transformational Tools for Successful Fund-Raising
- Written by: Jennifer McCrea, Jeffrey C. Walker, Karl Weber
- Narrated by: Laura Smith
- Length: 8 hrs and 38 mins
- Unabridged
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The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding - and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth - and often amazing results.
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The Generosity Network
- New Transformational Tools for Successful Fund-Raising
- Narrated by: Laura Smith
- Length: 8 hrs and 38 mins
- Release date: 2014-02-18
- Language: English
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Price: $32.41 or 1 Credit
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How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- Written by: Mark Payne
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Unabridged
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In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t.
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How to Kill a Unicorn
- How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
- Narrated by: David Chandler
- Length: 10 hrs and 30 mins
- Release date: 2014-10-15
- Language: English
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Price: $37.04 or 1 Credit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Written by: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 2017-05-05
- Language: English
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Written by: Steven J. Stein, Paul T. Bartone
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Unabridged
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Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Release date: 2020-01-02
- Language: English
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Price: $22.26 or 1 Credit
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The Simple Shift
- How Useful Thinking Changes the Way You See Everything
- Written by: Chris Helder
- Narrated by: Chris Helder
- Length: 1 hr and 37 mins
- Unabridged
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There is a mountain of hype around positive thinking. But have you noticed that positive thinking doesn’t, well, work? That's because positivity is just an emotion, and at the end of the day it doesn't change the reality of the situations we face. The Simple Shift turns positive thinking on its head and transforms it into something practical - a way of adopting beliefs that can change the way you see reality and make major obstacles into easily resolvable issues.
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The Simple Shift
- How Useful Thinking Changes the Way You See Everything
- Narrated by: Chris Helder
- Length: 1 hr and 37 mins
- Release date: 2020-04-02
- Language: English
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Price: $10.01 or 1 Credit
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Edge Strategy
- A New Mindset for Profitable Growth
- Written by: Alan Lewis, Dan McKone
- Narrated by: Chris Sorensen
- Length: 6 hrs and 56 mins
- Unabridged
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In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.
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Edge Strategy
- A New Mindset for Profitable Growth
- Narrated by: Chris Sorensen
- Length: 6 hrs and 56 mins
- Release date: 2017-07-11
- Language: English
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Waste
- One Woman's Fight Against America's Dirty Secret
- Written by: Catherine Coleman Flowers
- Narrated by: Karen Chilton
- Length: 6 hrs and 40 mins
- Unabridged
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Catherine Coleman Flowers grew up in Lowndes County, Alabama, a place that’s been called “Bloody Lowndes” because of its violent, racist history. Once the epicenter of the voting rights struggle, today it’s Ground Zero for a new movement that is Flowers’s life’s work. It’s a fight to ensure human dignity through a right most Americans take for granted: basic sanitation. Too many people, especially the rural poor, lack an affordable means of disposing cleanly of the waste from their toilets, and, as a consequence, live amid filth.
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Waste
- One Woman's Fight Against America's Dirty Secret
- Narrated by: Karen Chilton
- Length: 6 hrs and 40 mins
- Release date: 2020-11-17
- Language: English
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Employee to Entrepreneur
- How to Earn Your Freedom and Do Work That Matters
- Written by: Steve Glaveski
- Narrated by: Steve Glaveski
- Length: 7 hrs and 17 mins
- Unabridged
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Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself. Author and employee-turned-entrepreneur Steve Glaveski reveals how to navigate the challenges, find the entrepreneurial success that is right for you, and become a better person along the way.
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Employee to Entrepreneur
- How to Earn Your Freedom and Do Work That Matters
- Narrated by: Steve Glaveski
- Length: 7 hrs and 17 mins
- Release date: 2019-02-28
- Language: English
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Real Communication
- How to Be You and Lead True
- Written by: Gabrielle Dolan
- Narrated by: Katherine Littrell
- Length: 4 hrs and 57 mins
- Unabridged
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What's happened to real? In a world of jargon, acronyms, and distrust, does authenticity in leadership mean anything anymore? The answer is a resounding yes. Businesses and organizations are starving for real communication and authentic leadership. But there's a lot of baggage and distrust to overcome. With real-life case studies, pointers, and guidelines, leadership consultant Gabrielle Dolan shows you how authenticity can earn trust with honest communication, and why it's well worth the effort.
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Real Communication
- How to Be You and Lead True
- Narrated by: Katherine Littrell
- Length: 4 hrs and 57 mins
- Release date: 2019-06-10
- Language: English
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Written by: Leslie Yerkes, Charles Decker
- Narrated by: Barbara Caruso
- Length: 2 hrs and 13 mins
- Unabridged
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrated by: Barbara Caruso
- Length: 2 hrs and 13 mins
- Release date: 2017-12-05
- Language: English
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Price: $12.24 or 1 Credit
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Breaking Bad Habits
- Defy Industry Norms and Reinvigorate Your Business
- Written by: Freek Vermeulen
- Narrated by: Daniel Henning
- Length: 4 hrs and 40 mins
- Unabridged
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It's very likely that best practices - ideas, processes, and strategies that are commonplace in your industry - are actually hurting your business. Although best practices can help businesses operate more competitively and efficiently, they are often outdated, harmful, and a hindrance to innovation. In Breaking Bad Habits, Freek Vermeulen, a strategy professor at London Business School, offers the tools to identify bad practices, eliminate them from your organization, and then move on to create new sources of innovation and growth by outthinking your competitors.
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Breaking Bad Habits
- Defy Industry Norms and Reinvigorate Your Business
- Narrated by: Daniel Henning
- Length: 4 hrs and 40 mins
- Release date: 2017-11-14
- Language: English
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The Invisible Touch
- The Four Keys to Modern Marketing
- Written by: Harry Beckwith
- Narrated by: George Wilson
- Length: 5 hrs and 39 mins
- Unabridged
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In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.
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The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: George Wilson
- Length: 5 hrs and 39 mins
- Release date: 2014-08-12
- Language: English
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Written by: Lee Eisenberg
- Narrated by: Jim Frangione
- Length: 14 hrs and 22 mins
- Unabridged
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Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Narrated by: Jim Frangione
- Length: 14 hrs and 22 mins
- Release date: 2009-12-29
- Language: English
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The Big Pivot
- Radically Practical Strategies for a Hotter, Scarcer, and More Open World
- Written by: Andrew S. Winston
- Narrated by: Chris Sorensen
- Length: 9 hrs and 11 mins
- Unabridged
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In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.
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The Big Pivot
- Radically Practical Strategies for a Hotter, Scarcer, and More Open World
- Narrated by: Chris Sorensen
- Length: 9 hrs and 11 mins
- Release date: 2016-11-14
- Language: English
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The First Mile
- A Launch Manual for Getting Great Ideas into the Market
- Written by: Scott D. Anthony
- Narrated by: Barry Abrams
- Length: 4 hrs and 47 mins
- Unabridged
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You have a great idea. Now what? That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.
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The First Mile
- A Launch Manual for Getting Great Ideas into the Market
- Narrated by: Barry Abrams
- Length: 4 hrs and 47 mins
- Release date: 2016-11-14
- Language: English
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Make Yourself Clear
- How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood
- Written by: Reshan Richards, Stephen J. Valentine
- Narrated by: Luis Moreno
- Length: 6 hrs and 8 mins
- Unabridged
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The rise of digital communications has led to three emergent, often problematic, forces: automation, the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between seller and consumer. Following in the footsteps of their popular website and podcast, educators and entrepreneurs Dr. Reshan Richards and Stephen Valentine created this audiobook to address the challenges brought on by these rising trends.
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Make Yourself Clear
- How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood
- Narrated by: Luis Moreno
- Length: 6 hrs and 8 mins
- Release date: 2019-05-15
- Language: English
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