Showing results by publisher "Brilliance Audio" in Marketing & Sales
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What to Do When Things Go Wrong
- A Five-Step Guide to Planning for and Surviving the Inevitable - and Coming Out Ahead
- Written by: Frank Supovitz
- Narrated by: Frank Supovitz
- Length: 9 hrs and 43 mins
- Unabridged
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It’s not being negative or pessimistic to assume that something will always go wrong in business and in your career. It’s being realistic. What you do when crisis hits is the only thing matters - and this proven guide delivers everything you need to take positive action with confidence, skill, and professionalism. Frank Supovitz, the man who has been behind-the-scenes at major events like the Super Bowl, Stanley Cup, and Indy 500 guides you through the process of making sure you handle inevitable problems as if it’s something you do day in and day out.
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What to Do When Things Go Wrong
- A Five-Step Guide to Planning for and Surviving the Inevitable - and Coming Out Ahead
- Narrated by: Frank Supovitz
- Length: 9 hrs and 43 mins
- Release date: 2019-11-12
- Language: English
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Price: $26.00 or 1 Credit
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- Written by: Jim Karrh PhD, Dorie Clark - foreword
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Unabridged
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The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Release date: 2019-09-01
- Language: English
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Written by: Marion Debruyne
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Unabridged
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Release date: 2019-03-19
- Language: English
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Pivot, Disrupt, Transform
- How Leaders Beat the Odds and Survive
- Written by: Marcia Daszko
- Narrated by: Joyce Bean
- Length: 5 hrs and 40 mins
- Unabridged
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In this innovative business how-to, leadership expert Marcia Daszko draws on her expertise to guide leaders at any level through a three-step process to radically improve their businesses: first, recognize and stop outmoded ways of thinking that fail to move the business forward (like focusing on the bottom line, conducting performance appraisals, and searching for best practices); second, start taking steps to introduce new, innovative ways of thinking and contrarian practices; and finally, transform your company into a more resilient, adaptive, and united organization.
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Pivot, Disrupt, Transform
- How Leaders Beat the Odds and Survive
- Narrated by: Joyce Bean
- Length: 5 hrs and 40 mins
- Release date: 2018-10-04
- Language: English
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Price: $26.00 or 1 Credit
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Accessing the Media
- How to Get Good Press
- Written by: Jill Osborn
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Unabridged
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
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Accessing the Media
- How to Get Good Press
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Release date: 2018-05-15
- Language: English
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Price: $20.17 or 1 Credit
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The Millennial's Guide to Changing the World
- A New Generation's Handbook to Being Yourself and Living with Purpose
- Written by: Alison Lea Sher
- Narrated by: Carly Robins
- Length: 9 hrs and 17 mins
- Unabridged
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What does it mean to be a millennial in this chaotic world? Beyond Snapchat and Tinder, the consumerist culture we’ve inherited, and quarter-life crises, can a millennial aspire to more? Alison Lea Sher argues, yes, we can! Packing herself up in an RV, Sher embarks on a road trip, interviewing 150 of her millennial peers as they begin their adult lives. From kids heading straight to Wall Street after college, to those sleeping on it, Sher asks: “Who are you; what should you do; and how can you step into your destiny as a stakeholder in society?”
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The Millennial's Guide to Changing the World
- A New Generation's Handbook to Being Yourself and Living with Purpose
- Narrated by: Carly Robins
- Length: 9 hrs and 17 mins
- Release date: 2018-05-08
- Language: English
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Price: $25.05 or 1 Credit
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The One-Percent Edge
- Small Changes That Guarantee Relevance and Build Sustainable Success
- Written by: Susan Solovic, Ray Manley
- Narrated by: Cassandra Campbell
- Length: 7 hrs and 37 mins
- Unabridged
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Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.
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The One-Percent Edge
- Small Changes That Guarantee Relevance and Build Sustainable Success
- Narrated by: Cassandra Campbell
- Length: 7 hrs and 37 mins
- Release date: 2018-02-20
- Language: English
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Customer Care Excellence
- How to Create an Effective Customer Focus
- Written by: Sarah Cook
- Narrated by: Karen Cass
- Length: 10 hrs and 56 mins
- Unabridged
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Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.
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Customer Care Excellence
- How to Create an Effective Customer Focus
- Narrated by: Karen Cass
- Length: 10 hrs and 56 mins
- Release date: 2017-11-30
- Language: English
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Price: $32.00 or 1 Credit
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Bold
- How to Be Brave in Business and Win
- Written by: Shaun Smith, Andy Milligan
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Unabridged
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More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
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Bold
- How to Be Brave in Business and Win
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Release date: 2017-11-27
- Language: English
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Price: $18.81 or 1 Credit
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Fearless Growth
- The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets
- Written by: Amanda Setili, Marshall Goldsmith - foreword
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Unabridged
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Customer behaviors, business models, technologies, and regulations are evolving quickly, and many of the strategic rules we formerly lived by have become obsolete. To be able to respond quickly and intelligently to the fast pace of change, we need all levels and functions in our businesses to be creative and responsive. We need both courage and speed. Fearless Growth provides new rules to enable your company to adapt faster, move faster, and grow faster.
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Fearless Growth
- The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Release date: 2017-10-24
- Language: English
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Shift Ahead
- How the Best Companies Stay Relevant in a Fast-Changing World
- Written by: Allen Adamson, Joel Steckel
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Unabridged
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In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.
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Shift Ahead
- How the Best Companies Stay Relevant in a Fast-Changing World
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Release date: 2017-11-09
- Language: English
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Price: $32.00 or 1 Credit
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Spanning Silos
- The New CMO Imperative
- Written by: David Aaker
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Unabridged
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
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Spanning Silos
- The New CMO Imperative
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Release date: 2008-11-25
- Language: English
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Written by: Bob Gilbreath
- Narrated by: Bruce Reizen
- Length: 9 hrs and 45 mins
- Unabridged
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Narrated by: Bruce Reizen
- Length: 9 hrs and 45 mins
- Release date: 2009-10-09
- Language: English
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Companies Don't Succeed, People Do
- 50 Ways to Motivate Your Team
- Written by: Bob Nelson PhD
- Narrated by: Tom Parks
- Length: 52 mins
- Unabridged
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Learn how to create a clear path to success with an efficient and collaborative team. Everyone has something to offer, you simply need to identify what each of your team members uniquely provides. Uncover your best qualities and imagine the goals that you can achieve with a group of equally talented individuals. No task is too big and no company is too small for a celebrated and strong team. This book is filled with team-building tips, real-life stories, and helpful quotes to begin your shared success.
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Companies Don't Succeed, People Do
- 50 Ways to Motivate Your Team
- Narrated by: Tom Parks
- Length: 52 mins
- Release date: 2016-05-01
- Language: English
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Price: $7.00 or 1 Credit
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Written by: Jeffrey J. Fox
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 57 mins
- Unabridged
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How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 57 mins
- Release date: 2010-03-15
- Language: English
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Price: $13.00 or 1 Credit
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The Hook
- How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
- Written by: Richard Krevolin
- Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
- Length: 6 hrs and 50 mins
- Unabridged
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Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
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The Hook
- How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
- Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
- Length: 6 hrs and 50 mins
- Release date: 2015-11-23
- Language: English
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The Multigenerational Sales Team
- Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace
- Written by: Warren Shiver, David Szen
- Narrated by: James Foster
- Length: 5 hrs and 25 mins
- Unabridged
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A business's greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.
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The Multigenerational Sales Team
- Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace
- Narrated by: James Foster
- Length: 5 hrs and 25 mins
- Release date: 2017-04-07
- Language: English
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Price: $24.18 or 1 Credit
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Written by: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Unabridged
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In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Release date: 2011-06-01
- Language: English
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Price: $17.54 or 1 Credit
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Written by: Daniel Korschun, Grant Welker
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 2015-08-12
- Language: English
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Written by: William J. McEwen
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Unabridged
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Release date: 2015-12-27
- Language: English
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Price: $21.00 or 1 Credit
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