Showing results by publisher "Brilliance Audio" in Marketing & Sales
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Written by: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Unabridged
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In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Release date: 2011-06-01
- Language: English
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Price: $17.54 or 1 Credit
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Written by: Daniel Korschun, Grant Welker
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 2015-08-12
- Language: English
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Price: $26.00 or 1 Credit
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Written by: William J. McEwen
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Unabridged
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Release date: 2015-12-27
- Language: English
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Price: $21.00 or 1 Credit
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Culturematic
- How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
- Written by: Grant McCracken
- Narrated by: Dan John Miller
- Length: 7 hrs and 5 mins
- Unabridged
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A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.
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Culturematic
- How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
- Narrated by: Dan John Miller
- Length: 7 hrs and 5 mins
- Release date: 2012-05-15
- Language: English
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- Written by: Yasmin Davidds PsyD, Ann Bidou
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Unabridged
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When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Release date: 2015-08-12
- Language: English
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- Written by: Julie C. Lellis PhD, Melissa Eggleston
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Unabridged
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Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Release date: 2017-03-03
- Language: English
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Momentum
- How to Propel Your Marketing and Transform Your Brand in the Digital Age
- Written by: Shama Hyder
- Narrated by: Nicol Zanzarella
- Length: 4 hrs and 17 mins
- Unabridged
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Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.
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Momentum
- How to Propel Your Marketing and Transform Your Brand in the Digital Age
- Narrated by: Nicol Zanzarella
- Length: 4 hrs and 17 mins
- Release date: 2016-05-17
- Language: English
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Get Big Fast and Do More Good
- Start Your Business, Make It Huge, and Change the World
- Written by: Ido Leffler, Lance Kalish, Timothy Ferriss - foreword
- Narrated by: Nico Evers-Swindell
- Length: 7 hrs and 2 mins
- Unabridged
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Ido Leffler and Lance Kalish, two 29-year-old Australians with very different backgrounds and skills, cofounded their company in 2006 with little more than a dream - and made it big. Yes To Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accomplished it all while maintaining solid principles, investing in meaningful business relationships, giving back to the community, and still making it home in time for dinner.
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Get Big Fast and Do More Good
- Start Your Business, Make It Huge, and Change the World
- Narrated by: Nico Evers-Swindell
- Length: 7 hrs and 2 mins
- Release date: 2013-11-05
- Language: English
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Written by: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Unabridged
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Release date: 2017-02-21
- Language: English
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The XYZ Factor
- The DoSomething.org Guide to Creating a Culture of Impact
- Written by: Nancy Lublin, Alyssa Ruderman
- Narrated by: Nick Podehl, Kate Rudd
- Length: 7 hrs and 1 min
- Unabridged
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What is the XYZ factor? The XYZ Factor isn't a place or a company or an age. It's a new kind of culture where innovation, accessibility, and transparency are the norm. It's an environment created on the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. An XYZ organization's employees are challenged, engaged, and excited to produce. Simply put, XYZ companies have an "it" factor that helps them rise above the competition. Any company can become an XYZ company. This audiobook is your blueprint.
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The XYZ Factor
- The DoSomething.org Guide to Creating a Culture of Impact
- Narrated by: Nick Podehl, Kate Rudd
- Length: 7 hrs and 1 min
- Release date: 2015-06-16
- Language: English
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The Reputation Economy
- How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
- Written by: Michael Fertik, David C. Thompson
- Narrated by: Jeff Cummings
- Length: 7 hrs and 20 mins
- Unabridged
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Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
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The Reputation Economy
- How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
- Narrated by: Jeff Cummings
- Length: 7 hrs and 20 mins
- Release date: 2015-01-20
- Language: English
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Written by: Don Peppers, Martha Rogers Ph.D.
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Unabridged
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In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Release date: 2008-05-15
- Language: English
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Slingshot
- Re-Imagine Your Business, Re-Imagine Your Life
- Written by: Gabor George Burt
- Narrated by: Fred Stella
- Length: 6 hrs and 5 mins
- Unabridged
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What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life.
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Slingshot
- Re-Imagine Your Business, Re-Imagine Your Life
- Narrated by: Fred Stella
- Length: 6 hrs and 5 mins
- Release date: 2011-10-18
- Language: English
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The 25 Sales Skills
- They Don't Teach at Business School
- Written by: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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The 25 Sales Skills
- They Don't Teach at Business School
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Release date: 2014-03-26
- Language: English
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Dispatches from the Sweet Life
- One Family, Five Acres, and a Community's Quest to Reinvent the World
- Written by: William Powers
- Narrated by: Timothy Andrés Pabon
- Length: 9 hrs and 29 mins
- Unabridged
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Many fantasize about dramatically changing their lives - living in accordance with their ideals rather than the exigencies of job, bills, and possessions. William Powers actually does it. Here, his family, with baby in tow, searches for balance, community, and happiness in a small town in Bolivia. They build an adobe house, plant a prolific orchard and organic garden, and weave their life into a community of permaculturists, bio-builders, artists, and creative businesspeople. Can this Transition Town succeed in the face of encroaching North American capitalism?
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Dispatches from the Sweet Life
- One Family, Five Acres, and a Community's Quest to Reinvent the World
- Narrated by: Timothy Andrés Pabon
- Length: 9 hrs and 29 mins
- Release date: 2019-04-16
- Language: English
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Small Business, Big Success
- Proven Strategies to Beat the Odds and Grow a Great Business
- Written by: Cynthia Kay, Todd McCracken - foreword
- Narrated by: Cynthia Kay, Tom Parks
- Length: 7 hrs and 9 mins
- Unabridged
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Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!
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Small Business, Big Success
- Proven Strategies to Beat the Odds and Grow a Great Business
- Narrated by: Cynthia Kay, Tom Parks
- Length: 7 hrs and 9 mins
- Release date: 2024-05-06
- Language: English
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- Written by: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
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The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Release date: 2015-12-27
- Language: English
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