Showing titles in Marketing

Unlock the tools, strategies, and mindset you need to thrive in the digital world with three exceptional books in one. Whether you're starting from scratch or looking to scale, this all-in-one resource delivers the most up-to-date techniques in AI marketing, digital strategy, and social media monetization.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are: A - Attracting your customer's attention B - Build a database from that attention R - Retaining attention in your database And, by the way, ABR also stands for America's Best Restaurants. (Duh!) Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

Level up your mortgage and real estate career with actionable strategies and real results. Mortgage Lending Mastery is your go-to podcast for personal and professional growth, tailored specifically for industry professionals. Host Lady Jen Du Plessis delivers expert insights, proven tactics, and inspiring conversations to help you stop talking, start taking action, and achieve mastery in your business. Ready to work smarter, grow faster, and stand out in a competitive market? Tune in to Mortgage Lending Mastery and transform your potential into unparalleled success

The Chris Voss Show Podcast is one of the top 1% most popular shows out of 2,709,411 podcasts globally. Over 13 years, 24 millions views of amazing interviews of top CEOs, BILLIONAIRES, Astronauts, the hottest new book Authors, TV & Print News & Pulitzer Prize-winning Journalists, Governors, Congress Members and other inspiring and insightful guests that will expand your mind. Our podcast guests are the CEO’s, thought leaders, presidential advisers and the hottest new book authors and journalists from all the large publishers like Simon & Schuster, Penguin Random House, Hachette, Harper ...

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

You’re great at what you do—but getting people to buy is the missing piece to growing your business. Hosted by 7-figure business owners Tasha Smith & Karen Hammond, Sales on Purpose teaches you what to say so people buy—without being pushy or fake. You’ll learn simple scripts, smart strategies, and how to build trust with every conversation. We cover buyer psychology, mindset, and the exact actions that lead to more sales. You’ll also hear from 6- and 7-figure entrepreneurs about how they grow impactful, profitable businesses on purpose. This podcast is for service providers like ...

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

Reaching your health and fitness goals takes discipline, but it shouldn’t take over your entire life. Each week, join host Allegra Paris, a certified personal trainer/nutrition coach and swimsuit model, and Dalton Evans, a digital marketing strategist and Allegra’s bestie, as they discuss all things fitness and nutrition in a REAL life setting like what to pick when eating out, how to drink alcohol without ruining your progress, what exercises will grow your booty without growing your quads, and MORE! Whatever your ideal bikini body is, this podcast will help you achieve it.

This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We help you weave together elements like blogging, SEO for lawyers, podcasting, video, Ad campaigns, content marketing and social media. With the skills you will learn in our marketing podcast you can grow your practice and generate inbound leads for your firm. From there you can increase your client base, develop more referrals, and ultimately continue to grow as much as you care to.

Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does. Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, ...

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Welcome to the Wired To Crush It Podcast, I’m so glad you’re here with me. I’m Tanya Aliza, retired Finance Specialist and past corporate girl turned home business owner of a multi-7-figure influencer brand. I’m also a wife, dog mom, vacation home host, lover of life, business, marketing and success. I’m your biggest cheerleader when it comes to Financial Freedom, Success, and growing a business to support your best life… I guess you could say I’m Wired To Crush It! I created this Podcast to share actionable roadmaps so you can Crush It in business and in life. So if you’re an ...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

In the past few years, companies large and small have called on Darius Lahoutifard to get help with their non-performing sales teams. The described symptoms are different from one company to another, but Darius noticed that all they are related to the same illness: the inability to qualify. This book covers both the why and the how of sales qualification. It describes the MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) sales methodology in-depth. This is not a book of theories or academic concepts, but techniques with practical recipes.

Welcome to Florist Secrets, the podcast for florists who are fed up with losing business to big names like 1-800-Flowers, FTD, Teleflora, and the growing wave of order gatherers. If you’re ready to grow your shop, increase your profits, and outshine the big players, this show gives you the tools and strategies to take back control and thrive in today’s competitive market. We share actionable strategies, proven sales techniques, and insider tips to help you sell more arrangements, scale your shop, and create loyal clients.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list.