Laura Ries
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Laura Ries

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Laura Ries is a world-famous positioning strategist, and bestselling author. As chairwoman of RIES, a global consulting firm, she continues the legacy of her late father Al Ries, the legendary positioning pioneer and co-author of the world’s bestselling marketing book, Positioning: The Battle for Your Mind. For three decades, Laura has helped clients to position their brands in the mind of consumers for business growth. As a sought-after speaker, Laura has traveled to 60+ countries teaching the principles of positioning. Laura is the co-author (with Al Ries) of five groundbreaking books that have taken part in reshaping modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR. She is the author of Visual Hammer, which integrates visuals as a powerful addition to positioning strategy. And Battlecry, winning the battle for the mind with a slogan that kills. Her latest book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For will be published by Wiley in 2025.
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The 22 Immutable Laws of Branding

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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

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    • Battlecry

    • Winning the Battle for the Mind with a Slogan That Kills
    • Written by: Laura Ries
    • Narrated by: Chris Roman
    • Length: 3 hrs and 24 mins
    • Release date: 2017-06-19
    • Language: English
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