Showing titles in Consumer Behaviour & Market Research
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Written by: Nick Anderson
- Narrated by: Barry Dean Evans
- Length: 2 hrs and 16 mins
- Unabridged
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You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Narrated by: Barry Dean Evans
- Length: 2 hrs and 16 mins
- Release date: 2019-05-30
- Language: English
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Price: $8.71
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Written by: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release date: 2019-06-04
- Language: English
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Price: $32.00
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Written by: Ryan James
- Narrated by: Sam Slydell
- Length: 1 hr and 13 mins
- Unabridged
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Narrated by: Sam Slydell
- Length: 1 hr and 13 mins
- Release date: 2018-04-06
- Language: English
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Price: $8.71
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Written by: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 2009-12-22
- Language: English
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Price: $21.02
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Written by: Alvin Toffler, Heidi Toffler
- Narrated by: Kevin Gray, Laura Dean
- Length: 9 hrs and 46 mins
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrated by: Kevin Gray, Laura Dean
- Length: 9 hrs and 46 mins
- Release date: 2006-04-19
- Language: English
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Price: $23.29
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Written by: Steve Lohr
- Narrated by: Steve Lohr
- Length: 6 hrs and 33 mins
- Unabridged
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Narrated by: Steve Lohr
- Length: 6 hrs and 33 mins
- Release date: 2015-03-10
- Language: English
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Price: $22.13
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Written by: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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Loved the part three of the book!
- By Elham on 2020-05-14
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Release date: 2020-05-12
- Language: English
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Price: $22.26
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Written by: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 2023-01-11
- Language: English
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Price: $4.95
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Written by: Aaron Ahuvia PhD
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Unabridged
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Release date: 2022-07-19
- Language: English
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Price: $29.13
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Written by: Riccardo Illy
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Unabridged
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Release date: 2022-02-22
- Language: English
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Price: $25.63
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Written by: Robert Gardner
- Narrated by: Dean Collins
- Length: 31 mins
- Unabridged
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All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Narrated by: Dean Collins
- Length: 31 mins
- Release date: 2019-10-24
- Language: English
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Price: $4.95
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Written by: Shelly Alcorn, Willis Turner
- Narrated by: William L. Sturdevant
- Length: 2 hrs and 25 mins
- Unabridged
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Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Narrated by: William L. Sturdevant
- Length: 2 hrs and 25 mins
- Release date: 2015-12-09
- Language: English
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Price: $9.20
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Written by: Shlomo Benartzi, Jonah Lehrer
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Unabridged
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Release date: 2015-10-06
- Language: English
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Price: $32.42
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Written by: Ian Ayres
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Unabridged
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Release date: 2010-09-21
- Language: English
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Price: $23.31
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Six Sigma
- The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
- Written by: Mikel Harry Ph.D., Richard Schroeder
- Narrated by: James Lurie
- Length: 5 hrs and 14 mins
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The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.
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Six Sigma
- The Breakthrough Management Strategy Revolutionizing the World's Top Corporations
- Narrated by: James Lurie
- Length: 5 hrs and 14 mins
- Release date: 2000-01-17
- Language: English
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Price: $16.26
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Written by: James Kwak, Simon Johnson
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release date: 2012-04-03
- Language: English
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Price: $23.31
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You May Also Like
- Taste in an Age of Endless Choice
- Written by: Tom Vanderbilt
- Narrated by: Jeffrey Kafer
- Length: 9 hrs and 5 mins
- Unabridged
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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You May Also Like
- Taste in an Age of Endless Choice
- Narrated by: Jeffrey Kafer
- Length: 9 hrs and 5 mins
- Release date: 2016-05-10
- Language: English
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Price: $37.05
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Written by: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Release date: 2008-05-19
- Language: English
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Price: $32.11
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Written by: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 2019-04-01
- Language: English
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Price: $26.00
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Blockchain Technology and Data Analytics
- Digital Economy Financial Framework with Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business
- Written by: Isaac D. Cody
- Narrated by: Kevin Theis
- Length: 2 hrs and 33 mins
- Unabridged
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This is a two-book bundle related to blockchain and data analytics! Included in this bundle: Blockchain: Innovative and Modern Financial Framework That Will Revolutionize the Next Digital Economy with Blockchain Technology and Data Analytics: Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business: Leveraging the Power of Data Analytics, Data Science, and Predictive Analytics for Beginners.
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Good books, fast reader.
- By Alex on 2020-09-08
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Blockchain Technology and Data Analytics
- Digital Economy Financial Framework with Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business
- Narrated by: Kevin Theis
- Length: 2 hrs and 33 mins
- Release date: 2017-09-18
- Language: English
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Price: $9.34
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