Showing results by publisher "Phoenix Books" in Business & Careers

Have you ever dreamed of leaving the rat race and going out on your own? Maybe you've thought about starting a small business, becoming a business consultant, or turning a hobby into a part-time job. No matter what sort of self-employment interests you, you will have questions and you will need some guidance.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

In this powerful program, two of America's top communications experts provide you with the practical techniques and strategies you need to conduct a winning conversation in any business or social situation. Using realistic dialogues, they demonstrate how to employ the art of conversation to enhance your job performance...be at ease and enjoy yourself at social events...persuade and motivate others...and build your communications skills and confidence.

So business is booming and you have your feet on the ground - how do you make your business grow? The editors at Kiplinger discuss topics of special interest to today's entrepreneur, including building a firm foundation, getting the most from accountants and attorneys, and hiring the best employees. You'll even get the lowdown on how to take your business global. Whether you already own a small business or plan to start one, don't miss this helpful guide to making your company grow.

Bill Geist, two-time Emmy recipient and long-time CBS news correspondent, chronicles 19 wacky but true entrepreneurial endeavors that prove the American Dream is alive and well - if but just a tad warped. Who says America doesn't make anything anymore? Where else could you find Bob Chandler who made a fortune by inventing the huge-wheeled behemoth of the arena, the car-crushing monster truck? How about Hardy Warren, dean of the dog-eat-dog California traffic school?

The new business management model begins with customer focus and ends with customer satisfaction. Companies intent on tracking their customers changing requirements and improving their services are encouraging their employees to interact with customers on a frequent basis. In an effort to learn more about what customers want, they have demonstrated that strengthening relationships with customers is critical to sustained growth and profitability.

Whether you're a new supervisor or an experienced manager, this inspiring audio will give you hundreds of ideas and strategies you can put to work immediately to get the most from your people. Based on Dun & Bradstreet's popular seminar "How to Be a Successful Supervisor," this dramatic program will strengthen your supervisory skills and make you a more productive, effective and successful manager.

Since its premiere issue, the award-winning journal Leader to Leader, published by The Drucker Foundation, has presented the best thinking from leaders for leaders. This recording collects some of the best contributions to the journal from the likes of management pioneer Peter F. Drucker, Southwest Airlines leader Herb Kelleher, and Pulitzer Prize-winning, best selling author Doris Kearns Goodwin.

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary people who became top-selling authors. Discover how James Redfield self-published The Celestine Prophecy and later sold the rights to Warner for $800,000, and how the authors of Chicken Soup for the Soul promoted their book to the top of The New York Times best seller list - stories that have forever changed the business of publishing.

Managers, organizations, and even whole societies repeatedly get trapped into solving the wrong problems. Errors can be traced to one fundamental flaw-misdirected thinking. Leading business professor Ian Mitroff asserts that the ability to spot the right problems, frame them correctly, and implement appropriate solutions is the true competitive edge of the successful and prosperous organization.

The intense competitiveness of today's economic world makes outstanding leadership a basic necessity. No matter how carefully an organization is designed to create the right atmosphere, structures, procedures, and managerial behavior, the nature of our rapidly changing environment means major changes are needed more frequently than ever before.

Stop losing sales and income! This fast, effective program shows how to identify and correct the most common errors made by salespeople. Find out what more than 100,000 top sellers have already learned: how to eliminate the number one cause of discontinued orders, turn low-potential "dry runs" into an avalanche of new and profitable business, and make a quick, positive impression on potential buyers - even those hard-to-impress prospects who shy away from salespeople. Boost your career and commissions with these proven sales techniques.

Welcome to the communication-intensive Fifth Wave where achievement is more than just graduating from a good school and obtaining a set of skills. In an era where information travels and technology spreads almost instantaneously, the next frontier is about us, not the external forces that we often blame for our own lack of achievement. Great strides and advantages in competitive business are now attained through self-knowledge, available to everyone regardless of your skills or education.

Learn how to: create and analyze personal financial statements; develop a sound spending plan; protect income and assets; select the right investment opportunities; and develop practical retirement and estate planning strategies. Now you can brush up on the latest ideas and get the tools you need to set and meet your financial goals.

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

"You're hired!" If these are words you're longing to hear, listen to this. Kiplinger's no-nonsense, hands-on guide will help you develop a job campaign strategy and land a job that meets your criteria. You'll learn about every step of the search, from deciding what kind of work you're suited for, to marketing yourself, to interviewing for first place, to making the final decision. These are tactics that work - and will have you working, too!

Learn what every entrepreneur needs to know - without spending time and money on business school. In this remarkable guide, written by highly respected Babson College Professor William D. Bygrave, you'll discover how top MBA programs prepare their students to succeed in today's increasingly small business-based economy. You'll find solid, substantive information on starting and managing your own business, strategizing for growth, and understanding legal and tax issues - all presented in an interesting way.

Top best-selling business author, James A. Belasco teams with corporate leader Jerre Stead, CEO of Ingram Micro, Inc. to create the ultimate business guidebook for the future.

Gallo Be Thy Name is the portrait of an American dynasty that rose from poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling ³Dago Red² to Al Capone during Prohibition to conquering America¹s wine market, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.