Showing results by publisher "ForbesBooks" in Personal Success

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope, but practically shreds it into a million pieces and daring to live and experience life where few others are willing to go? Being a renegade millionaire means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.

Almost Alchemy challenges your existing beliefs and self-imposed limitations, forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling, and mind blowing all in one. 

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority. 

In Blend Out, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them.

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.

At least 75 percent of all mergers and acquisitions fail. It doesn’t have to be that way. Don Scales has been in the professional services business for more than three decades. During that time, he has been involved in more than 40 M&A deals, on both the buyer and seller side. He has learned firsthand what works and what doesn’t and has long thought about writing a book to share his knowledge with others.

Don’t fear failure...fear regret! Have you ever felt stuck in a professional rut? It’s something nearly everyone experiences at some point in their life. After years of climbing the corporate ladder, you just don’t feel that sense of fulfillment anymore. As an employee-turned-business-owner, Stephen Gerard understands your pain, and in Stuck in the Middle Seat, he explains how you can free yourself from the daily grind and find real success as an entrepreneur.

#Resolve to Evolve is the book for anyone looking to start or grow a business in today’s changing markets. Whether your business is focused on products or services, the key to success is reaching the right consumers, and Megan Driscoll has written the book on how to do that. Using personal anecdotes and third-party research, Megan takes us with her as she learns the ins and outs of public relations and how she overcame the hurdles she faced in starting her own niche agency EvolveMKD. 

Leadership is never easy. Almost all leaders deal with both triumph and tragedy, oftentimes in equal measure. The fact of the matter is that leadership insists on constant rejection of the status quo. True leaders demand continuous reflection and improvement of those around them, and even more importantly, of themselves. True leaders are Changemakers.

Creating solutions to solve problems can often prove very difficult to accomplish, even for seasoned solution designers. Complex organizational problems have several stakeholders, endless variables, and a myriad of possible solutions. It's hard enough to figure out where to start, and even harder to realize what the perfect, mutually-beneficial solution is.

Culture guru and best-selling author, Chris McGoff, allows you to journey along with Carolyn, a composite character based on real-life people, to learn and see how it’s up to everyone to work through the struggles and find a way to redefine company culture and achieve peak performance. By the end of Carolyn’s story, you will be equipped to break down that default culture and build a culture of peak performance.

We all face countless decisions throughout our careers. The specific circumstances that call us to lead will be different, but the core dilemmas and ethical challenges are very similar. Faced with these challenges, each of us must decide if we will follow our ego-centered inclinations or lead for the good of everyone whose lives we touch? Will we endanger or impair those around us to satisfy our own self-interest, or will we lead in a manner that is true to our values?

In March of 2020, most of the world—along with our politicians—panicked. When presented with an unfamiliar threat in the form of the novel coronavirus, life as we knew it shut down. Without having a plan, we responded in a panic, with no understanding of the true risk to our health or our economy. Our collective reaction to the virus points to one crucial factor: We as a society do not question what we are told—potentially to our own detriment. Author and iconoclast Tony Zorc outlines the insights of iconoclasm and how to not only survive but thrive in the post-pandemic economy.

In these turbulent times, companies can be forced to pivot on a dime to meet new market challenges. But how do you know which move to make? How do you hit on the solution to what’s threatening your bottom line? Ali Davachi draws from his decades of experience turning around companies to detail his innovative and proven system to creating positive change. In addition, Davachi walks the listener through common obstacles that hold businesses back from effectively confronting new challenges—and shows them how to create meaningful transformation that’s both powerful and profitable.

Take Six: Essential Habits to Own Your Destiny, Overcome Challenges, and Unlock Opportunities is designed to do just that. Veta’s own life has demonstrated the power of these habits to take her from a shy high school kid aspiring to become a lawyer to the leader of a global bar association. Through the exercises and stories in this book, you’ll discover how to design and execute your career, identify skills, present your achievements, and stand up for your values so that you are prepared for any challenge - including the challenges of leadership in difficult times.

Through years of experience in business, the military, and graduate school university teaching, Kirk W. McLaren developed a keen understanding of why many owners of small to medium-sized private companies become stuck in the pursuit of revenue growth and profitability. Even better, he came up with a solution he shares in this audiobook: A Growth CFO Void.