Showing results by publisher "Tantor Audio" in Marketing & Sales

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.

A common assumption about investors is that they don't care who wins as long as they're making money. For some investors, this mindset still rings true. Yet, many investors today want to make money and do good. Using a user-friendly format and insights from noted investment professionals, Sustainable Investing: What Everyone Needs to Know demystifies sustainable investing. By covering everything from the changing investment landscape and the roles of social and religious values in finance to how to build a portfolio with purpose, the authors provide an essential introduction.

The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

Economic growth is wrecking the planet. It's the engine driving climate change, pollution, and the shrinking of natural spaces. To save the environment, will we have to shrink the economy? Might this lead to a better society, helping us break free from an obsession with material wealth that only benefits the few? Alessio Terzi takes these questions as a starting point for a journey into the socioeconomic, evolutionary, and cultural origins of our need for growth.