Titres dans Marketing et ventes

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Découvrez les véritables valeurs du marketing de réseau avec le bestseller du New York Times "L'école des affaires : pour les gens qui aiment aider les gens" ! La nouvelle édition du livre revue et augmentée, révèle une stratégie révolutionnaire pour devenir riche et financièrement indépendant. Avez-vous toujours des idées préconçues sur le marketing de réseau ? Ne sautez pas aux conclusions avant d'écouter ce livre audio.

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.

Unravel the mystery around creating a large residual income in network marketing! Have you ever wondered if the average person can really make it big in network marketing? Have the secrets to success in network marketing always been a mystery to you? Have you given up on your dream lifestyle because it just seems too difficult or too far out of reach?

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is...

Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

Guide #1 pour tous les entrepreneurs débutants ! Vous avez toujours voulu bâtir votre propre affaire mais vous ne savez pas par où commencer ? Voici l'occasion de votre vie ! Le monde dans lequel nous vivons aujourd'hui favorise l'entrepreneur. Comment devenir l'un d'eux ? Comment s'y prend-on ? Ce livre audio est exactement ce dont vous avez besoin car il y a toutes les réponses !

Read by the author. Laugh until you cry with a much-needed dose of irreverent humor about why work stinks. Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar? If...

From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur. The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales...

Get inside the minds of 30+ experts, authors, and seasoned entrepreneurs and learn from their hard-earned lessons. Discover the winning patterns of successful businesses and apply them to your own startup. Build a competitive edge and protect your business with a proven formula to scale up, add zeros to your revenue and profits, and crush the competition. Avoid common pitfalls and master the art of hacking your way to growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

This unique and fundamentally liberating book shows us that examining our attitudes toward money - earning it, spending it, and giving it away - can offer surprising insight into our lives, our values, and the essence of prosperity. Lynne Twist, a global activist and fundraiser, has raised more than $150 million for charitable causes. Through personal stories and practical advice, she demonstrates how we can replace feelings of scarcity, guilt, and burden with experiences of sufficiency, freedom, and purpose. In this Nautilus Award-winning book, Twist shares from her own life, a journey illuminated by remarkable encounters with the richest and poorest.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.