Showing results by publisher "Tantor Audio" in Marketing & Sales
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Counter-Cola
- A Multinational History of the Global Corporation
- Written by: Amanda Ciafone
- Narrated by: Hillary Huber
- Length: 15 hrs and 49 mins
- Unabridged
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.
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Counter-Cola
- A Multinational History of the Global Corporation
- Narrated by: Hillary Huber
- Length: 15 hrs and 49 mins
- Release date: 2019-06-28
- Language: English
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Price: $27.83 or 1 Credit
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China, Inc.
- Written by: Ted C. Fishman
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Unabridged
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China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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China, Inc.
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Release date: 2005-07-28
- Language: English
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Price: $24.49 or 1 Credit
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Written by: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Unabridged
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release date: 2023-11-21
- Language: English
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Price: $22.26 or 1 Credit
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The Come Back Culture
- 10 Business Practices That Create Lifelong Customers
- Written by: Jason Young, Jonathan Malm
- Narrated by: Jim Denison
- Length: 4 hrs and 24 mins
- Unabridged
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Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.
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The Come Back Culture
- 10 Business Practices That Create Lifelong Customers
- Narrated by: Jim Denison
- Length: 4 hrs and 24 mins
- Release date: 2022-05-17
- Language: English
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Price: $22.26 or 1 Credit
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The Dream Cafe
- Lessons in the Art of Radical Innovation
- Written by: Duncan Bruce, Dr. Geoff Crook
- Narrated by: Roger Davis
- Length: 9 hrs and 54 mins
- Unabridged
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To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.
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The Dream Cafe
- Lessons in the Art of Radical Innovation
- Narrated by: Roger Davis
- Length: 9 hrs and 54 mins
- Release date: 2020-07-27
- Language: English
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Price: $22.26 or 1 Credit
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Sustainable Investing
- What Everyone Needs to Know
- Written by: H. Kent Baker, Hunter M. Holzhauer, John R. Nofsinger
- Narrated by: Brian P. Craig
- Length: 9 hrs and 10 mins
- Unabridged
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A common assumption about investors is that they don't care who wins as long as they're making money. For some investors, this mindset still rings true. Yet, many investors today want to make money and do good. Using a user-friendly format and insights from noted investment professionals, Sustainable Investing: What Everyone Needs to Know demystifies sustainable investing. By covering everything from the changing investment landscape and the roles of social and religious values in finance to how to build a portfolio with purpose, the authors provide an essential introduction.
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Sustainable Investing
- What Everyone Needs to Know
- Narrated by: Brian P. Craig
- Length: 9 hrs and 10 mins
- Release date: 2022-10-11
- Language: English
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Price: $22.26 or 1 Credit
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The End of Copycat China
- The Rise of Creativity, Innovation, and Individualism in Asia
- Written by: Shaun Rein
- Narrated by: Aaron Abano
- Length: 7 hrs and 54 mins
- Unabridged
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The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.
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The End of Copycat China
- The Rise of Creativity, Innovation, and Individualism in Asia
- Narrated by: Aaron Abano
- Length: 7 hrs and 54 mins
- Release date: 2020-07-27
- Language: English
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Price: $22.26 or 1 Credit
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Invention in PR
- Written by: Adam Ritchie
- Narrated by: Adam Ritchie
- Length: 2 hrs and 45 mins
- Unabridged
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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.
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Invention in PR
- Narrated by: Adam Ritchie
- Length: 2 hrs and 45 mins
- Release date: 2023-02-28
- Language: English
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Price: $18.12 or 1 Credit
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Growth for Good
- Reshaping Capitalism to Save Humanity from Climate Catastrophe
- Written by: Alessio Terzi
- Narrated by: Mitch Crawford
- Length: 10 hrs and 59 mins
- Unabridged
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Economic growth is wrecking the planet. It's the engine driving climate change, pollution, and the shrinking of natural spaces. To save the environment, will we have to shrink the economy? Might this lead to a better society, helping us break free from an obsession with material wealth that only benefits the few? Alessio Terzi takes these questions as a starting point for a journey into the socioeconomic, evolutionary, and cultural origins of our need for growth.
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Growth for Good
- Reshaping Capitalism to Save Humanity from Climate Catastrophe
- Narrated by: Mitch Crawford
- Length: 10 hrs and 59 mins
- Release date: 2023-02-21
- Language: English
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Price: $26.31 or 1 Credit
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