Showing results by publisher "ForbesBooks" in Marketing & Sales

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

It’s time to stop feeling guilty and lean into the sacrifice. Your willingness to chase your dreams is what sets you apart, and your personal competitive advantage and the strategies presented in True Founder will help you double down on the sacrifice.

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority. 

Creating a captive insurance company may sound daunting, but with Mr. Strauss's guidance you can navigate the legal maze and utilize this valuable strategy with ease. Don’t miss out on crucial out-of-pocket savings and create more liquidity in a more tax-efficient manner. Take steps today and reap the benefits of captive insurance! 

In Blend Out, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them.

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.

#Resolve to Evolve is the book for anyone looking to start or grow a business in today’s changing markets. Whether your business is focused on products or services, the key to success is reaching the right consumers, and Megan Driscoll has written the book on how to do that. Using personal anecdotes and third-party research, Megan takes us with her as she learns the ins and outs of public relations and how she overcame the hurdles she faced in starting her own niche agency EvolveMKD. 

Andy Bailey knows entrepreneurs. Now the founder of Petra Coach, he started his career as an entrepreneur, founding NationLink Wireless while still in college. After burning the candle at both ends for years, however, Andy realized that he was working "for" his job, not "on" his business. He began searching for ways to achieve his ultimate entrepreneurial dream and began implementing a specific methodology based on the "Rockefeller Habits".

Dr. Rob Douk has made it his life mission to make a difference - and to help others do the same. As a therapist turned socialpreneur, Douk has paved the way for companies with a strong social purpose to grow their business as they improve the world. The Fearless Socialpreneur outlines a series of five foundations and five principles that generate success for "socialpreneurs", those who launch innovative enterprises that achieve financial returns and social benefits. It is Douk's belief that good people working together can overcome any challenge to make a profound difference. 

In these turbulent times, companies can be forced to pivot on a dime to meet new market challenges. But how do you know which move to make? How do you hit on the solution to what’s threatening your bottom line? Ali Davachi draws from his decades of experience turning around companies to detail his innovative and proven system to creating positive change. In addition, Davachi walks the listener through common obstacles that hold businesses back from effectively confronting new challenges—and shows them how to create meaningful transformation that’s both powerful and profitable.