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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Born in 1909 in Jackson, Mississippi, Eudora Welty shares details of her upbringing that show us how her family and her surroundings contributed to the shaping not only of her personality but of her writing as well. Everyday sights, sounds, and objects resonate with the emotions of recollection.

Elevate Your Essay Writing Skills covers how to unpack essay and report questions to find keywords for research materials, how to choose research topics and undertake research, how to overcome barriers with referencing, how to adapt one’s writing skills to the type of essay or report they are working on, and how to use case studies, to name but a few.

The Power of Memoir is a pioneering how-to book that provides a new step-by-step program to use memoir writing as a therapeutic process. By going through these steps, you'll learn how to choose the significant milestones and turning points that make up a coherent story leading to a life-changing epiphany.

Early in the history of English, glamour and grammar were the same word, linked to enchantment and magical spells. Now grammar brings to mind language bullies and bored-out-of-their-skulls students. Roy Peter Clark, one of America’s most influential writing teachers, wants to change that by putting the glamour back into grammar.

For film aficionados, Walter Murch is legendary - a three-time Academy Award winner, arguably the most admired sound and film editor in the world for his work on Apocalypse Now, The Godfather trilogy, The English Patient, and many others. Outside of the studio, his mind is wide-ranging; his passion, pursued for several decades, has been astrophysics, in particular the rehabilitation of Titius-Bode, a long-discredited 18th century theory regarding the patterns by which planets and moons array themselves in gravitational systems across the universe.

Rand takes listeners step by step through the writing process, providing insightful observations and invaluable techniques along the way. She discusses the psychological aspects of writing and the roles played by the conscious and subconscious mind. She talks about articles and books, explaining how to select a subject and theme, how to identify your audience, and how to write the first draft.

Before he'd covered dozens of World Series; before he'd written about countless hirings, firings, superstars, and scandals, Bill Madden was a cub reporter on one of his first assignments at Yankee Stadium—and manager Ralph Houk had just gone out of his way to spit tobacco juice all over Madden's shoes. “That’s Ralph’s way with rookie writers he doesn’t recognize,” came the explanation. “He doesn’t mean anything by it.”

Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

Unlike many advice-givers, Block doesn't tell you what book to write, or the one and only way to write it. He holds that every novel is different, and so is every novelist; his aim is to give you the tools to enable you to find your own way.

Boris Johnson was touted as the saviour of the country and the Conservative Party, obtaining a huge commons majority and finally getting Brexit done. But within three short years, he was deposed in disgrace, leaving the country in crisis. With unparalleled access to those who were in the room when key decisions were made, Payne tells of the miscalculations and mistakes that led to Boris’s downfall. This is a gripping and timely look at how power is gained, wielded and lost in Britain today.

In this intimate and eloquent meditation, the award-winning poet Carl Phillips shares lessons he has learned about what he calls an “apprenticeship to what can never fully be mastered”, through 40 years of teaching and mentoring emerging writers. He weaves together his experiences as a poet and prose writer with discussions of underexplored elements of the writing life, including ambition, stamina, silence, politics, practice, audience, and community.

Whether it's correctly naming the parts of a horse, knowing how lords and ladies address one another, or building a realistic fantasy army, getting the details right takes fantasy writing to the next level. Featuring some of the most popular articles from Dan Koboldt’s Fact in Fantasy blog as well as several never-before-seen essays, this book gives aspiring and established fantasy writers alike an essential foundation to the fascinating history and cultures of our own world, which serve as a jumping-off point for more inspired and convincing fantasy.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

One of the best writing teachers in the English language on how to structure your novel & how to build strong story people who will enrich your fiction.

Ward Farnsworth provides a wide-ranging, practical tour of metaphors, arranged by theme. He shows how the best writers have put figurative comparisons to distinctive use - for the sake of caricature, to make an abstract idea visible, to make a complicated idea simple. Using hundreds of examples, Farnsworth demonstrates all the different stylistic ways that points can be unforgettably made. There are quotations from novelists, playwrights, philosophers, and orators - along with commentary on how and why they work to bring power to words both in person and and on paper.

If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.