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This book shows you step-by-step how you can make it happen. It also shows you the simple steps to make your book a bestseller without spending a dime on ads....

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Noted Mexican American journalist Alfredo Corchado refuses to shrink from reporting on government corruption, murders in Juarez, or the ruthless drug cartels of Mexico. One night, Corchado received a tip that he could be the next target of the Zetas, a violent paramilitary group - and that he had 24 hours to find out if the threat was true. Midnight in Mexico is the story of one man's quest to report the truth of his country - as he races to save his own life.

In the six lessons of Why Memoir Matters: Learning from the Lives of Others, associate professor and author Tahneer Oksman guides you through enduring categories and themes within the genre of memoir, exploring how these deeply personal stories work and why they are so impactful. The course also addresses the ethical responsibilities of the memoir writer, in terms of writing about personal life details and what it means to tell the truth as a writer while sharing personal memories, shocking events, and even family secrets.

Susie Bright is the first and reigning queen of contemporary erotica. In How to Write a Dirty Story she reveals her tricks of the trade and shows you how to heat up sex scenes in everything from traditional novels and romances to science fiction and humor. Easing the aspiring writer into the creative process, she tells you how to write the steamy plots and sensual characters that publishers and readers (and listeners) are looking for.

The vast majority of writers begin the storytelling process with only a partial understanding of where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function, and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story....

Even though artificial intelligence is based on a technology called “machine learning,” computers can’t learn to be creative—but you can. This book will show you the way. AI is, by definition, derivative, not creative. It can’t bring rational judgment to determine the quality or value of its work. When you bring those capabilities to your writing, your stories will touch listeners’ hearts and minds.

Behind most major political stories in the modern era, there is an agenda - an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth.

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

This famous work by Lucretius is a masterpiece of didactic poetry, and it still stands today as the finest exposition of Epicurean philosophy ever written. The poem was produced in the middle of first century B.C., a period that was to witness a flowering of Latin literature unequaled for beauty and intellectual power in subsequent ages. The Latin title, De Rerum Natura, translates literally to On the Nature of Things and is meant to impress the reader with the breadth and depth of Epicurean philosophy.

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.

Countless would-be readers and listeners of Finnegans Wake - James Joyce's 1939 masterwork, on which he labored for a third of his life - have given up after a few pages and "dismissed the book as a perverse triumph of the unintelligible." In 1944, a young professor of mythology and literature named Joseph Campbell, working with novelist and poet Henry Morton Robinson, wrote the first guide to understanding the fascinating world of Finnegans Wake.

A Lie Too Big to Fail asserts the idea that a government can never investigate itself in a crime of this magnitude. Was the convicted Sirhan Sirhan a willing participant? Or was he a mind-controlled assassin? It has fallen to independent researchers like Pease to lay out the evidence in a clear and concise manner, allowing listeners to form their theories about this event. Pease places the history of this event in the context of the era and provides shocking overlaps between other high-profile murders and attempted murders of the time.

Our unique audioteach method features the voice of a real tutor, Chris Sykes. He will guide you through your course with over seven hours of audio material, giving you tips and advice based on his many years of teaching and writing experience and helping you to avoid common mistakes and pitfalls. This course takes you from complete beginner or committed amateur to the point where you've completed, edited and redrafted your work and are ready for publication.

Learning how to write your first novel can be overwhelming. You have to master outlining, writing, revising, and so much more...and it can be scary if you've never done it before. While it seems daunting, writing your first novel is simple when you have someone experienced to help you through it. In this writer’s guide, prolific writer M.L. Ronn shares an easy step-by-step process of writing compelling fiction that he's perfected after writing over 40 books.

Le Guin’s sharp and witty voice is on full display in this collection of twenty-four essays, revised by the author a decade after its initial publication in 1979. The collection covers a wide range of topics and Le Guin’s origins as a writer, her advocacy for science fiction and fantasy as mediums for true literary exploration, the writing of her own major works such as A Wizard of Earthsea and The Left Hand of Darkness, and her role as a public intellectual and educator.

Over a decade ago, when Writing Down the Bones first appeared, Natalie Goldberg started a revolution in the way we practice writing. Now, for the first time, Goldberg reads her classic work, while offering new commentary about the creative, spiritual, and practical dimensions of writing. This collector's edition also includes an exclusive interview with the author.

We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.

An insider’s tour through the construction of invented languages from the bestselling author and creator of languages for Legendary's Dune, the HBO series Game of Thrones and the Syfy series Defiance.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.