Showing results by publisher "HighBridge, a division of Recorded Books" in E-Commerce
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Release date: 2006-08-18
- Language: English
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Price: $23.35 or 1 Credit
Sale price: $23.35 or 1 Credit
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The Art of Social Media
- Power Tips for Power Users
- Written by: Guy Kawasaki, Peg Fitzpatrick
- Narrated by: Amanda Ronconi
- Length: 2 hrs and 42 mins
- Unabridged
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.
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The Art of Social Media
- Power Tips for Power Users
- Narrated by: Amanda Ronconi
- Length: 2 hrs and 42 mins
- Release date: 2018-05-29
- Language: English
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Price: $22.26 or 1 Credit
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Marketplace 3.0
- Rewriting the Rules for Borderless Business
- Written by: Hiroshi Mikitani
- Narrated by: Jun Naito
- Length: 5 hrs and 47 mins
- Unabridged
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Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model....
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Marketplace 3.0
- Rewriting the Rules for Borderless Business
- Narrated by: Jun Naito
- Length: 5 hrs and 47 mins
- Release date: 2013-03-26
- Language: English
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Price: $27.75 or 1 Credit
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Meatball Sundae
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Sundae
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Release date: 2007-12-27
- Language: English
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Price: $21.02 or 1 Credit
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Data for the People
- How to Make Our Post-Privacy Economy Work for You
- Written by: Andreas S. Weigend
- Narrated by: Barry Abrams
- Length: 10 hrs and 27 mins
- Unabridged
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Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.
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Data for the People
- How to Make Our Post-Privacy Economy Work for You
- Narrated by: Barry Abrams
- Length: 10 hrs and 27 mins
- Release date: 2017-01-31
- Language: English
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Price: $27.83 or 1 Credit
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