Titres dans Communication d'entreprise

When Bo Seo was 8 years old, he and his family migrated from Korea to Australia. At the time, he did not speak English, and, unsurprisingly, struggled at school. But, then, in fifth grade, something happened to change his life: he discovered competitive debate. Immediately, he was hooked. It turned out, perhaps counterintuitively, that debating was the perfect activity for someone shy and unsure of himself. It became a way for Bo not only to find his voice, but to excel socially and academically. And he’s not the only one.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Political and diplomatic oratory has always been one of the pillars of governance, persuasion, and mass manipulation. From Pericles and Cicero to Churchill, Kennedy, and Putin, words have shaped empires, justified wars, and consolidated leadership. This work explores how speeches have built history and continue to define the course of nations.

The country's #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging.

"What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company.

Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots,’ communication expert and bestselling author Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain personality types.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

Nationally recognized communication expert, keynote speaker and trainer and best-selling author Debra Fine reveals the techniques and strategies anyone can use to make small talk—in any situation. With practical advice and conversation cheat sheets, The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation.

Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

Are you ready to step into the leader you were always meant to be? Do you sometimes doubt your voice, question your impact, or wait for permission to lead? It’s time to stop holding back—and start leading with clarity, courage, and purpose. In Leadership: Mastering Influence, Strategy, and Growth, Adina Brunetti delivers a motivational book that redefines what it means to lead in today’s world.

Are the narcissists in your life making you miserable? Are you worn out by their constant demands for attention, their absolute conviction they are right (even when they’re clearly not), their determination to do whatever they want (regardless of the impact), and their baffling need to control everyone and everything around them? In this thought-provoking, sanity-saving audiobook, Thomas Erikson helps you understand what makes narcissists tick and, crucially, how to handle them without wearing yourself out in the process.

In this follow-up to the entrepreneurial fable Get A Grip by Gino Wickman and Mike Paton, Vic and Eileen have been running successfully on EOS® (The Entrepreneurial Operating System®) for several years at Swan Services. They feel the traction EOS has on their company, they have their priorities straight, and the leadership team is aligned on the vision. However, when Vic and Eileen evaluate their company as a whole, they see a disconnect between their vision and the employees, who aren’t connected to the vision.

The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives.

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion.

One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information - and often not what you'd expect. A smile, for example, is usually considered welcoming. But crook one corner of your mouth higher, and you project superiority, subconsciously chasing other people away. Without Saying a Word explains how even the subtlest motions have meaning.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

When Sarah Nannery got her first job at a small nonprofit, she thought she knew exactly what it would take to advance. But soon she realized that even with hard work and conscientiousness, she was missing key meanings and messages embedded in her colleagues' everyday requests, feedback, and praise. She had long realized her brain operated differently than others, but now she knew for sure: She had autism spectrum disorder (ASD).

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.