Résultats lu par "Mike Lenz" dans Toutes les catégories

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

A two-week vacation to the Florida Keys meant Mary and Jameson Sr. could share the beauty of their favorite turquoise-blue waters with their four children. On that serene day at Looe Key Reef, their oldest, ten-year-old Jameson Jr., was swimming among the marine life, capturing breathtaking footage of a sea turtle when a massive bull shark attacked. Nine miles from shore and even farther from a hospital, their son weakening, the Reeders prayed for help—and it came through a miraculous chain of events.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

This sequel to John Hattie's Visible Learning includes more than double the research, and expands on Hattie's model of teaching and learning based on evidence of impact.

Based on the breakthrough understanding that virtually all headaches are forms of migraine—because migraine is not a specific type of headache, but the built-in mechanism that causes headaches of all kinds, along with neck stiffness, sinus congestion, dizziness, and other problems—Dr. Buchholz’s Heal Your Headache offers a simple, transforming program.

Filled with stories of those who have walked the path of deconstruction without losing their faith, Invisible Jesus: A Book about Leaving the Church and Looking for Christ by Scot McKnight with Tommy Phillips is a prophetic call to discern if the faith we practice and the church we belong to is representative of the Jesus we follow.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

Through personal narratives and historical examples, Wirzba explores what sustains hope and why it so often seems absent from our vision of the future. The vitality of hope, he maintains, depends on a collective commitment to care for the physical world (its soils and waters, plants and animals, homes and neighborhoods) and to promote the moral, aesthetic, and spiritual ideals that affirm life as good, beautiful, and sacred.

Bestselling author Steve Farrar has good news for the average man: it doesn't matter if you've had a great start in the Christian life, or a rough one. It doesn't matter if you've stumbled time and again, or even fallen flat on your face. What matters most in this all-important race of life is how you finish. According to Farrar, the man who hangs in there for the long haul with his wife, his kids, and his Lord is an exception these days

Absinthe, an elixir made of alcohol and herbs, is a booming business. Yet it is still an underground culture, associated with mystery, romance, and bohemian lifestyles, in keeping with its popularity among the writers, artists, and other ne'er-do-wells. First produced in eighteenth century, the spirit, known as "the Green Fairy," was banned worldwide by 1914 before the bans were gradually overturned beginning in 2005, the year Switzerland relegalized absinthe.

In Beyond Borderline, two internationally acclaimed experts on BPD - including Perry Hoffman, cofounder and president of the National Education Alliance for Borderline Personality Disorder - team up to present a rare glimpse into the lives and recovery of people affected by BPD. This powerful compilation of stories reveals the deeply personal, firsthand perspectives of people who suffer with BPD, explores the numerous ways in which this disorder has affected their lives, and outlines the most debilitating and misunderstood symptoms of BPD (the most tragic being suicide).

In the past two decades, our understanding of the navigational and physiological feats that enable birds to cross immense oceans, fly above the highest mountains, or remain in unbroken flight for months at a stretch has exploded. What we've learned of these key migrations is nothing short of extraordinary. This breathtaking work of nature writing also introduces listeners to those scientists, researchers, and bird lovers trying to preserve global migratory patterns in the face of climate change and other environmental challenges.

In On Earth as It Is in Heaven, beloved teacher and writer Warren W. Wiersbe explains and applies the elements of the Lord's Prayer to everyday prayer so listeners get excited about maturing in their personal prayer ministries. Anyone wanting to experience a more satisfying and effective prayer life will cherish this thoughtful book.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

The prospect of living to 200 years old isn’t science fiction anymore. A leader in the emerging field of longevity offers his perspective on what cutting-edge breakthroughs are on the horizon, as well as the practical steps we can take now to live healthily to 100 and beyond.

Managers desperately want a crisp how-to book that will show them—in one single title—the way to master the most important skills necessary to run an organization. The Manager's Handbook organizes the five essential skills of effective implementation into one easy-to-use book. In the book, you'll learn how to get better at running any kind of organization by breaking down each essential skill into bite-sized sub-skills you can easily and quickly learn.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

Generations have been taught that evolution implies there is no overarching purpose to our existence. Some scientists take this logic one step further, suggesting that evolution is intrinsically atheistic and goes against the concept of God. But is this true? By integrating emerging principles from a variety of scientific disciplines—ranging from evolutionary biology to psychology—Yale Professor Samuel Wilkinson provides a framework of evolution that implies not only that there is an overarching purpose to our existence, but what this purpose is.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Predating written language and marching on through human history, the desire for ever-better timekeeping has spurred technological innovation and sparked theories that radically reshaped our understanding of the universe and our place in it.