Résultats lu par "Randye Kaye" dans Toutes les catégories

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

First published in 2006, this updated edition describes new findings on the origins of DDD, the brain science supporting the diagnosis, and cutting-edge treatment approaches. DDD is examined from medical and psychiatric perspectives, but as the authors reveal, it also emerges in literary, philosophical, and spiritual investigations. Feeling Unreal thoroughly explores these different aspects in a fascinating and essential resource that is accessible to medical professionals and general listeners alike.

Completely revised and expanded in 2016. Based on the award-winning Bloodsugar101.com web site, this book explains what peer-reviewed research published in top medical journals has to say about: What is a normal blood sugar? How does diabetes develop? What really causes diabetes? What blood sugar levels cause complications? Must you deteriorate? What diet is right for you? How can you make that diet work? What medications are safe? What supplements lower blood sugar? This book provides all the tools needed to understand how blood sugar works and achieve blood sugar health.

Baby's First Year Milestones is a month-by-month guide filled with activities designed to support your baby's development during their first year of life. In 12 months, your newborn will transform into a child. To celebrate each new development, Baby's First Year Milestones offers a practical month-by-month guide to understanding the major milestones in your child's life. In Baby's First Year Milestones, child development expert Aubrey Hargis offers knowledgeable insight into the changes you can expect during the first year.

This Halloween, Hayley can't imagine a worse trick than her ex-husband Danny returning to Bar Harbor. Her kids may be happy to see their dad, but Hayley's determined not to be taken in by his charms, and suspects he's in financial trouble - again. Still, the haunted holiday is about to get a whole lot scarier after Danny's moonshine - making uncle is found lying dead next to a tombstone in a cemetery - and Danny quickly becomes the prime suspect. To prove her ex is innocent, Hayley will have to dig deep into her own bag of tricks to unmask the real culprit.

Therapist Beverly Berg offers powerful tools for the partners of recovering addicts. Based in mindfulness, attachment theory, and neurobiology, this book will help listeners sustain emotional stability in their relationships, increase effective communication, establish boundaries, and take real steps toward reigniting intimacy. With more than 25 years in the field, she has developed a unique set of exercises that address the issues faced by couples in recovery.

Many so-called cures for women's bloating and indigestion, from juice cleanses to specialty diets, are based on junk science. For women seeking true relief from that overall feeling of discomfort in any size jeans, Dr. Robynne Chutkan has the perfect plan for feeling light, tight, and bright in 10 days.

New and experienced homeschoolers looking for support, as well as educators, psychologists, and others who work with homeschooled children will love the clear, evidence-backed, and conversational information in Homeschool Rising.

As this book shows, human beings are wired to care, and we can become more empathic with practice. Empathy increases dopamine, reduces stress, boosts self-esteem, heightens the immune system, and enriches our relationships. Empathy also improves business key performance indicators. This means that leveraging empathy on purpose can lead to better health, happier and more productive workplaces, and a more meaningful life. That's why empathy is our superpower.

Dermatologist-to-the-stars Doris Day, MD, explains how the power of your mind and breakthroughs in anti-aging can help you look and feel beyond beautiful. Do not have another treatment, procedure, or buy another product before listening to this audiobook! Did you know that your mind is as important as any aesthetic treatment to improve the way you look? Beyond Beautiful will teach you how to improve your self-perception, explain breakthrough treatments and products and when to use them, and give you a roadmap to become the most natural-looking, beautiful version of yourself.

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

As the heart-wrenching personal stories in this book reveal, family members do not cause their loved one's addiction. Nor can they control or cure addiction. What family members can do is find support, set boundaries, detach with love, and eventually discover how to enjoy life whether their loved one finds recovery or not. Addict in the Family is a book about sorrow, deception, and pain. More importantly, it is a book of comfort, hope, and understanding for anyone struggling with a loved one's addiction.

The green-building movement has produced hundreds of "how-to" books and websites that are filled with tips about green building and what homeowners should do to go green. While helpful and informative, when it comes to making actual purchasing and installation decisions, these books do not make it any easier for a homeowner to prioritize against a budget. Here, Melisssa Rappaport Schifman shares her knowledge and experience for others to use in their journey toward a greener way of living.

The quaint fishing village of Salmon Cove, Maine, seems like the ideal location for a girls' weekend with Hayley's gal pals, Liddy and Mona. Liddy's on the rebound from a breakup, but when she meets a handsome tourist, it looks like a little romance might liven things up. Unfortunately, Liddy's new sweetheart is found dead on the beach the next morning at the town's Lobster Bake, next to an overturned cooking pot. The liberated lobsters may be scrambling back to the sea, but Hayley's not about to let a murderer escape so easily.

Liddy Crawford, best friend of food and cocktails columnist Hayley Powell, is getting married. The wedding is the talk of the town in Bar Harbor, Maine, including snide gossip about the age gap between the bride and her groom, local lawyer Sonny Lipton. But the cruelty of the comments is nothing compared to the nasty wedding-cake baker, Liddy's quarrelsome cousin Lisa. So when the belligerent baker is found facedown in a three-tier cake, the victim of a poisoned slice, there are more suspects in town than names on the guest list.

With their trademark insight, humor, and candid personal perspectives, Bill and Pam Farrel reveal the truths about the sexual relationship in marriage and what husbands and wives need to know to keep the embers burning.

When Hayley's idol, cookbook author and TV personality Penelope Janice, invites her to participate in a Fourth of July celebrity cook-off at her seaside estate in Seal Harbor, Maine, Hayley couldn't be more flattered. She just hopes she can measure up. With a who's who of famous chefs whipping up their signature dishes, this holiday weekend has all the ingredients for a once-in-a-lifetime culinary experience. Instead, Hayley gets food poisoning her first night and thinks she overhears two people cooking up a murder plot.

As the food and cocktails columnist for the Island Times, it's Hayley Powell's job to stay on top of the latest eateries in town. Just in time for the summer tourist season, Chef Romeo, a successful restaurateur from New York City, has opened an establishment called - naturally - Romeo's. But between his over-the-top temperament and his no-holds-barred diet, Chef Romeo may not live through the grand opening.

Bar Harbor, Maine, is quieter in the off-season, but the population has just increased a bit with the arrival of Tim and Trudy Lancaster. Tim's taking over for a retiring minister, and Trudy runs a food truck called Wicked 'Wiches. When she stops in at the Island Times office to place an ad, Hayley happily devours the sample sub Trudy offers - and the two become fast friends. But when Trudy tragically dies in her truck while catering a Halloween party, suspicion falls on a cranky, competitive caterer who'd made veiled threats to Trudy.

When Bronwen Dickey brought her new dog home, she saw no traces of the infamous viciousness in her affectionate, timid pit bull. Which made her wonder: How had the breed - beloved by Teddy Roosevelt, Helen Keller, and TV's Little Rascals - come to be known as a brutal fighter? Her search for answers takes her from 19th-century New York City dogfighting pits - the cruelty of which drew the attention of the recently formed ASPCA - to early 20th-century movie sets where pit bulls cavorted with Fatty Arbuckle and Buster Keaton.