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Published in 1980, Michael E. Porter's Competitive Strategy went against the accepted wisdom of the time that said firms should focus on expanding their market share. Porter claimed they should, in fact, analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals. Then they could rationally choose one of three "generic strategies" - lowering cost, differentiating their product, or catering to a niche market.

Published in 1996, Arjun Appadurai's Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

In his 1936 book The General Theory of Employment, Interest and Money, Keynes argued that traditional economics has misunderstood the causes of unemployment. Employment is not determined by the price of labor; it is directly linked to demand in the economy. Keynes believed market economies are by nature unstable and so require government intervention. Spurred on by the social catastrophe of the Great Depression of the 1930s, Keynes set out to change the way the world thinks about economics.

US-born historian of Europe Timothy Snyder first published Bloodlands: Europe Between Hitler and Stalin in 2010. In it, he argues that previous accounts of World War II have kept Nazi and Soviet crimes unduly separate, with much more attention paid to Adolf Hitler's atrocities than Joseph Stalin's. Snyder's view is that a definitive history of the period must depict the suffering of all of the conflict's victims.

David Hume's book tackling the subject of belief in God is among the most influential in Western philosophy. Published in 1779, three years after Hume's death, without featuring the author's name, the book was deeply controversial in its day. It is now considered a masterpiece and Hume is regarded as one of the greatest philosophers writing in English.

Under the title "Civil Disobedience", American author Henry David Thoreau's essay was originally published in 1866, four years after his death in 1862. It is based on a lecture, "Resistance to Civil Government", that Thoreau gave many years earlier, in 1848. "Civil Disobedience" asked when an individual should actively oppose a government and its justice system. Thoreau's answer was that opposition was legitimate whenever government actions or institutions were unacceptable to an individual's conscience.

Our Common Future is a joint work produced in 1987 by a United Nations commission headed by former Norwegian Prime Minister, Gro Brundtland. Intended to respond to a growing number of environmental concerns faced by the global community, it recognized the need for long-term strategies to manage natural resources. It says we must act collaboratively to protect the environment, while at the same time stimulating economic and social development.

C. S. Lewis may be most famous for his fiction, including children's books like the Chronicles of Narnia series. But in his 1952 book Mere Christianity - originally printed as three separate pamphlets in 1942, 1943, and 1944 - this eclectic and learned man documents his complex journey from atheism to faith.

How do we know what knowledge is? In his 1963 article, "Is Justified True Belief Knowledge?", American philosopher Edmund Gettier radically challenged the accepted definition of knowledge itself. Greek philosopher Plato, discussing knowledge well over 2,000 years ago, defined it as "justified true belief". But in two ingenious cases, Gettier demonstrates that somebody's justified belief can be true because of nothing more than luck.

What might society look like if we were brave enough to emerge fully from the shadow of the Christian God? The German philosopher Friedrich Nietzsche explores this intriguing question in his 1886 work, Beyond Good and Evil. Going further, Nietzsche then asks of his "philosophers of the future" that they take on the challenge of supplying humanity with new ideals to live by.

Albert Hourani's 1991 work, A History of the Arab Peoples, is unsurpassed as an overview of Arab history, from the rise of Islam to the late 20th century. Going far beyond the political history that had generally characterized previous examinations, Hourani integrates a wide range of scholarship to provide a deep analysis of social, cultural, and economic structures. His interest in the everyday lives of Arab people and his desire to understand what united - rather than divided - many different nationalities gives listeners a new and vital perspective on the region.

A work that had a huge influence on great thinkers including celebrated German philosopher Immanuel Kant, An Enquiry is Hume's examination of how we obtain information and form beliefs. He argues that we mainly gain knowledge through our senses, a theory known as empiricism. But while the impressions from our senses are key to our beliefs about the world, Hume argues that reason and facts play only a limited part.

In 2009's Liquidated, anthropologist Karen Z. Ho takes the tools of ethnographic research, which are traditionally used to study distant societies, and instead uses them to dissect the culture of high finance on New York's famous Wall Street. Through close observation of the daily lives of the bankers working there, and the beliefs, rituals, and timeframes that define them, Ho uncovers a distinct culture in which she finds the ultimate causes of the financial crises of recent times.

Why has gender inequality persisted for so long without revolutionary change? That's the central question Joan Wallach Scott poses in her 1998 collection of essays, Gender and the Politics of History. Scott notes that obvious economic, social, and class inequalities have produced large-scale social change, but uncovering the reality of gender inequality has not done the same.

Do we need the rules of religion in order to be good people? The German philosopher Immanuel Kant tackles this question in his 1793 text Religion Within the Boundaries of Mere Reason. More than 200 years later, it is still a key text in the shaping of Western religious thought, as well as Kant's most direct discussion of religious themes. Kant tries to look at religious practices in relation to the Enlightenment movement and its firmly held beliefs in the power of reason and personal liberty.

First published in 1996, Our Ecological Footprint sets out a powerful model for visualizing and measuring humanity's impact on the Earth - the ecological footprint - with the aim of reducing the harm we are causing the planet before it is too late. Although numerous organizations, governments, and individuals worldwide have now adopted the concept of ecological footprinting, the idea has also proved to be controversial.

Environmental factors shape our history just as much as - and sometimes more than - human factors. That's the premise of Alfred W. Crosby's 1972 work The Columbian Exchange: Biological and Cultural Consequences of 1492, a key text in environmental history.

Published in 1974 in the journal Science, the article Judgment Under Uncertainty had a profound impact across the social sciences. Two relatively young Israeli psychologists were challenging the leading ideas about human thought. For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. Homo economicus was logical and conscientious.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.