Showing results by author "Andy Milligan" in All Categories
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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions
- Written by: Simon Bailey, Andy Milligan
- Narrated by: Richard Lydon
- Length: 7 hrs and 49 mins
- Unabridged
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Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken, and blatantly false myths that abound in the branding arena. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding...it guarantees a deeper, sharper understanding of the realities of branding and brand management.
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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions
- Narrated by: Richard Lydon
- Length: 7 hrs and 49 mins
- Release date: 2019-05-07
- Language: English
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Price: $25.00 or 1 Credit
Sale price: $25.00 or 1 Credit
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Bold
- How to Be Brave in Business and Win
- Written by: Shaun Smith, Andy Milligan
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Unabridged
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More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
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Bold
- How to Be Brave in Business and Win
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Release date: 2017-11-27
- Language: English
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Price: $18.81 or 1 Credit
Sale price: $18.81 or 1 Credit
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Myths of Branding
- A Brand Is Just a Logo, and Other Popular Misconceptions
- Written by: Simon Bailey, Andy Milligan
- Narrated by: Richard Lyddon
- Length: 7 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.
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Myths of Branding
- A Brand Is Just a Logo, and Other Popular Misconceptions
- Narrated by: Richard Lyddon
- Length: 7 hrs and 48 mins
- Release date: 2023-06-29
- Language: English
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Price: $20.97 or 1 Credit
Sale price: $20.97 or 1 Credit
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