Showing results by author "Fred Wiersema" in All Categories
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The New Market Leaders
- Who's Winning and How in the Battle for Customers
- Written by: Fred Wiersema
- Narrated by: Fred Wiersema
- Length: 3 hrs and 27 mins
- Abridged
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In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work...
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The New Market Leaders
- Who's Winning and How in the Battle for Customers
- Narrated by: Fred Wiersema
- Length: 3 hrs and 27 mins
- Release date: 2001-05-24
- Language: English
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