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Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without ...

Written by sales and marketing people for sales and marketing people. This book is for you if you want to understand how to deliver more effective marketing strategies. As the title suggests, this book will identify what you should and shouldn't be doing to ensure that you implement a more effective marketing strategy once you have finished listening to the book. As with all his books Hakeem Adebiyi makes this a simple and easy listen.