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Showing results by author "Philip Kotler"

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    • HBR's 10 Must Reads on Strategic Marketing

    • Written by: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, and others
    • Narrated by: Susan Larkin, Bernard Setaro Clark
    • Length: 6 hrs and 47 mins
    • Unabridged
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    New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.

    Price: CDN$ 26.81

    • VangoNotes for A Framework for Marketing Management, 3/e

    • Written by: Philip Kotler, Kevin Lane Keller
    • Narrated by: Christine Fuchs, Ax Norman
    • Length: Not yet known
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    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    Price: CDN$ 25.00

    • VangoNotes for Marketing Management, 13/e

    • Written by: Philip Kotler, Kevin Lane Keller
    • Narrated by: Bryan Kennedy, Zoe Winslow
    • Length: Not yet known
    • Original Recording
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    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    Price: CDN$ 25.00

    • Market Your Way to Growth

    • 8 Ways to Win
    • Written by: Philip Kotler, Milton Kotler
    • Narrated by: Mark Weatherup
    • Length: 6 hrs and 39 mins
    • Unabridged
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    With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.

    Price: CDN$ 26.40

    • Audio Branding

    • Using Sound to Build Your Brand
    • Written by: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
    • Narrated by: Jamie Renell
    • Length: 7 hrs and 57 mins
    • Unabridged
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    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?  

    Price: CDN$ 31.32

    • Sales

    • A Harvard Business Review Special
    • Written by: Tuba Ustuner, Philip Kotler, Erin Anderson, and others
    • Narrated by: uncredited
    • Length: 1 hr and 26 mins
    • Original Recording
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    This July/August 2006 special double issue of The Harvard Business Review on the theme of sales, includes two complete articles: "Better Sales Networks" by Tuba Ustuner and David Godes; and "Ending The War Between Sales & Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. Plus, you'll hear OnPoint summaries of two articles: "How Right Should the Customer Be" by Erin Anderson and Vincent Onyemah, and "The Sales Learning Curve" by Mark Leslie and Charles A. Holloway.

    Price: CDN$ 9.20

    • Marketing 3.0: From Products to Customers to the Human Spirit

    • Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated by: Kent Cassella
    • Length: 4 hrs and 41 mins
    • Unabridged
    • Overall
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    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

    Price: CDN$ 19.78

    • VangoNotes for Principles of Marketing, 13/e

    • Written by: Philip Kotler, Gary Armstrong
    • Narrated by: Christian Rummel, Alyson Silverman
    • Length: Not yet known
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    You¿re busy. We get it. With VangoNotes you can study ¿in between¿ all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They¿re flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    Price: CDN$ 25.00

    • VangoNotes for Principios de Marketing, 12/e

    • Written by: Philip Kotler, Gary Armstrong
    • Length: Not yet known
    • Original Recording
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    You're busy. We get it. With VangoNotes you can study "in between" all the other things you need to get done. VangoNotes gives you the confidence you need to succeed in the classroom. They're flexible; just download and go. And, they're efficient. Use them in your car, at the gym, walking to class, wherever. Get yours today and start studying.

    Price: CDN$ 25.00

    • Minhas aventuras em marketing [My Adventures in Marketing]

    • Written by: Philip Kotler
    • Narrated by: Cesar Tunas
    • Length: 6 hrs and 39 mins
    • Unabridged
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     Este livro reúne os artigos publicados por Philip Kotler na prestigiada revista japonesa Nikkei em dezembro de 2013. O guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, marketing, gestão e responsabilidade social. Com uma linguagem simples, a obra reúne apontamentos autobiográficos enriquecedores, além de dicas relevantes e instrutivas. 

    Price: CDN$ 25.00

    • Chaotics

    • The Business of Managing and Marketing in the Age of Turbulence
    • Written by: Philip Kotler, John A. Caslione
    • Narrated by: Steven Menasche
    • Length: 6 hrs and 57 mins
    • Unabridged
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    We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.

    Price: CDN$ 28.21

    • Philip Kotler - The Mind of a Leader Legends

    • Written by: Philip Kotler
    • Narrated by: Philip Kotler
    • Length: 50 mins
    • Original Recording
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    Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought", voted on by the academic members of the American Marketing Association.

    Price: CDN$ 6.82

    • Fifty Shades of Marketing

    • Whip Your Business into Shape & Dominate Your Competition
    • Written by: Naresh Vissa, Philip Kotler
    • Narrated by: John Eastman
    • Length: 4 hrs and 44 mins
    • Unabridged
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    Whether you're an operating business or a college or job applicant, decision-makers need to know about you...what you offer...why you're awesome. Traditional marketing no longer cuts it today. Fifty Shades of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age.

    Price: CDN$ 19.78

    • Confronting Capitalism

    • Real Solutions for a Troubled Economic System
    • Written by: Philip Kotler
    • Narrated by: Jeff Cummings
    • Length: 7 hrs and 55 mins
    • Unabridged
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    With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.

    Price: CDN$ 27.77

    • Good Works!

    • Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
    • Written by: Philip Kotler, David Hessekiel, Nancy Lee
    • Narrated by: Christine Marshall
    • Length: 7 hrs and 42 mins
    • Unabridged
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    Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.

    Price: CDN$ 26.40