Human Programing

Ludwig von Mises is to economics what Albert Einstein is to physics. Human Action is his greatest work: a systematic study that covers every major topic in the science of economics. It is also one of the most convincing indictments of socialism and statism ever penned. When it first appeared in 1949, it ignited an eruption of critical acclaim.

REVELATIONS FROM THE Z’S ABOUT WHAT LIES AHEAD Humanity is facing an unprecedented phase of evolution, planetary revolution, and the acceleration of time. More and more people are seeking guidance as they wake up to a connection with something far bigger than what they were taught about human life.

The Human is the final, thrilling, book in Neal Asher’s Rise of the Jain trilogy. Their enemy seems unbeatable. But humanity is indomitable . . . A Jain warship has risen from a prison five million years old, wielding a hoard of lethal technology. Its goal is to catch their old enemy, the...

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Human Action is the most important book on political economy you will ever own. It was (and remains) the most comprehensive, systematic, forthright, and powerful defense of the economics of liberty ever written. This is the Scholar's Edition: accept no substitute. You will treasure this volume. The Scholar's Edition is the original, unaltered treatise (originally published in 1949) that shaped a generation of Austrians and made possible the intellectual movement that is leading the global charge for free markets.

A much-needed reminder about what it means to be truly human in a world where people feel increasingly disconnected from each other and from God, by the popular author of Enter Wild. “I hope you will enjoy this book. But more than that, I hope you will enjoy getting to know my friend. He is...

Penguin presents the audiobook edition of The Human Planet, A Pelican Book, by Simon L. Lewis and Mark A. Maslin, read by Roy McMillan. Meteorites, methane, mega-volcanoes and now human beings; the old forces of nature that transformed Earth many millions of years ago are joined by another: us...

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

There is a voice calling us as a species back to the blueprint of our design. A voice calling us out of ignorance into an expansive future beyond our wildest dreams. A future beyond the limitations of space and time, the mind and the physical body. A future Beyond Human.

The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can...

Forced into a one-week ride along with agents of the XIA, Benny tries to hide the fact that she isn’t quite human. Benny has lived her life in the shadows, avoiding the public eye. Her life as a recipe blogger pays the bills and lets her socialise, but she is about to get the assignment of a lifetime. Her boss orders her into a one-week ride-along with agents of the XIA, the eXtranormal Investigation Agency. It is the anniversary of the agency, and they need to improve their exposure with the general public.

Living with Dad was like living with a stranger—as a kid I often had trouble connecting and relating to him. But I was always proud of him. Even before Star Trek, I’d see him popping up in bit roles on some of my favorite TV shows like Get Smart, Sea Hunt, and The Man From U.N.C.L.E. And then one night he brought home Polaroids of himself in makeup and wardrobe for a pilot he was working on. It was December 1964 and nobody had heard of Star Trek. Still, the eight-year-old me had watched enough Outer Limits and My Favorite Martian to understand exactly what I was looking at.

500 YEARS IN THE FUTURE, EARTH IS NO LONGER POPULATED BY HUMANS. The new guardians of Earth, the genetically engineered Erta, have reversed climate change. They are now faced with a dilemma; if they reintroduce the rebellious and violent Homo Sapiens, all of their work will be undone. They...

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.