Social Behavior Psychology

The psychology classic - a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled - from one of the most influential behaviorists of the 20th century and the author of Walden Two.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

After her plane crashes, a 17-year-old girl spends 11 days walking through the Peruvian jungle. Against all odds, with no food, shelter, or equipment, she gets out. A better equipped group of adult survivors of the same crash sits down and dies. What makes the difference?

The Psychology of Human Behavior is written in a way that answers all such queries, along with multiple others. The best part is that the writing style of the book is so practical that the listeners will be able to learn a lot of things instantly.

If you have ever asked, “Who am I?”, this book has the answers you have been looking for. Psychologists have unlocked the secrets behind the mysteries of human behavior, and this easy-to-listen-to book explains those secrets in simple language. Finally, you don’t have to be an expert in psychology or neurobiology to understand the reasons you do the things you do.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Discover a way to end constant power struggles with your defiant, oppositional, "impossible" five-to-12-year-old, with the help of leading child psychologist Russell A. Barkley. Dr. Barkley's approach is research based, practical, and doable - and leads to lasting behavior change. Vivid, realistic stories illustrate what the techniques look like in action. Thoroughly revised to include the latest resources and 15 years' worth of research advances, the second edition also reflects Dr. Barkley's ongoing experiences with parents and kids.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.

How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer? In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them according to the nature of the task at hand.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

We congratulate ourselves when we resist the donut in the office breakroom. We celebrate our restraint when we hold back from sending an email in anger. We feel virtuous when we wake up at dawn to get a jump on the day. We put others’ needs ahead of our own and believe this makes us exemplary. In On Our Best Behavior, journalist Elise Loehnen explains that these impulses—often lauded as unselfish, distinctly feminine instincts—are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of mores known as the Seven Deadly Sins.

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together.

We all have people in our lives who frustrate, annoy, or hurt us: workplace bullies, those who always claim to be right, or those with anxious or obsessive personalities. And most of us hurt others occasionally, too. Now, authors Dr. Helen McGrath, a clinical psychologist and professor, and Hazel Edwards, a professional writer, offer this extremely practical guide to dealing with the difficult personalities we encounter every day - in others, and in ourselves.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual potential, coining the terms “fixed” and “growth” mindset: in a “fixed” mindset, talent and intelligence are viewed as predetermined traits, while in a “growth” mindset, talent and intelligence can be nurtured. In Cultures of Growth, Dweck’s protégé, Mary Murphy, a social psychologist at both Stanford and Indiana University, shows that mindset transcends individuals.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

The best-selling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.