Social Services

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

In To Catch a Spy: The Art of Counterintelligence, James M. Olson, former chief of CIA counterintelligence, offers a wake-up call for the American public and also a guide for how our country can do a better job of protecting its national security and trade secrets. Olson takes the listener into the arcane world of counterintelligence as he lived it during his 30-year career in the CIA.

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

First published in 1997, The Story of Jane recounts the evolution of Jane, the underground group in Chicago that performed abortion services before the procedure was legalized. An extraordinary history by one of its members, this is the first account of Jane's evolution, the conflicts within the group, and the impact its work had both on the women it helped and the members themselves.

Thirteen-year-old Ben Ripley has had a lot of field success despite only just beginning his second year at Spy School, something graduates rarely experience. But he'd never have survived without the help from experienced agents and his friends. Now he's been called in on a solo mission - and the fate of the United States of America is on his shoulders alone. The mission: Prevent a presidential assassination by infiltrating the White House and locating the enemy operative.

When Allied fighters were trapped behind enemy lines, one branch of military intelligence helped them escape: MI9. The organization set up clandestine routes that zigzagged across Nazi-occupied Europe, enabling soldiers and airmen to make their way home. Secret agents and resistance fighters risked their lives and those of their families to hide the men. Drawing on declassified files and eye-witness testimonies from across Europe and the United States, Helen Fry provides a significant reassessment of MI9’s wartime role.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

Revolutionary War officer Nathan Hale, one of America's first spies, said, "Any kind of service necessary to the public good becomes honorable by being necessary." A statue of Hale stands outside CIA headquarters, and the agency often cites his statement as one of its guiding principles. But who decides what is necessary for the public good, and is it really true that any kind of service is permissible for the public good? These questions are at the heart of James M. Olson's book, Fair Play: The Moral Dilemmas of Spying.

Being a Secret Service agent is one of the most treacherous jobs in the world and never more so than in today's highly polarized America. Facing threats from fence jumpers and manifesto writers, and from murderous terrorists and sophisticated spies, protecting the president is harder than ever. In an age of hyper-partisan politics, emotions are high and threats are everywhere. On top of that, with international tensions reaching a boiling point, it's harder than ever to determine friend from foe.

Most people believe the Federal Bureau of Investigation began under J. Edgar Hoover in the 1920s or 1930s. Many also naturally assume it was developed for the express purpose of fighting crime. However, the reality is very different. The reality is it began years earlier, in 1908, under President Theodore Roosevelt. In The Birth of the FBI, Willard Oliver details the political fight that led to the birth of America's premier law enforcement agency.

Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

In Mossad, authors MichaelBar-Zohar and Nissim Mishal take us behind the closed curtain with riveting, eye-opening, boots-on-the-ground accounts of the most dangerous, most crucial missions in the agency's 60-year history.