Mika D. Rubanovitsch
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Mika D. Rubanovitsch

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Co-founder and Head Coach of Nordic Way Group Mika D. Rubanovitsch, known as 'Ruba', (born July 28, 1967), has been a pivotal figure in the sales and management landscape of Finland. With a rich history of authoring books and contributing to the sales domain, Ruba's expertise is widely acknowledged. Serving as the CEO at Imperial Sales and co-founding the Nordic Way Group, Ruba has dedicated over two decades to mentoring, coaching, and training professionals in sales and leadership. His extensive experience and commitment have made him a sought-after figure in both domestic and international circles. An alumnus of the Swedish School of Economics, Ruba's academic achievements are complemented by his various roles in sales and marketing throughout his career. His presentations, training sessions, and debates are known for their clarity and passion. Ruba's mission is to elevate the appreciation and implementation of sustainable leadership and sales practices in Finland and now globally. “Sustainable Sales and Leadership: The Nordic Way” is Ruba's 13th book. The co-authorship with Tomi Hilvo has added new depth and perspective. The work guides readers to the core of sustainable sales by embracing the virtues of Nordic salesmanship.
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