Areté
Activate Your Heroic Potential
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Narrateur(s):
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Brian Johnson
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Auteur(s):
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Brian Johnson
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Phil Stutz - foreword
À propos de cet audio
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.
What You’ll Learn:
- Wisdom: Practical insights to thrive personally and professionally.
- Discipline: Mental toughness to overcome procrastination and self-doubt.
- Courage: Tools to make bold decisions and embrace challenges.
- Gratitude: A simple yet powerful way to boost happiness and perspective.
- Hope: Strategies for setting meaningful goals and sustaining motivation.
- Curiosity: A growth mindset to explore new opportunities and ideas.
- Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:
“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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It's accessible bite sized wisdom! For me it fits into busy lives in an incredible way.
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Right now reading that you're probably thinking that's a marketing gimmick, but it's not. Brian is 100% genuine in what he says and believes. I've followed Brian's work since the end of 2021 when a good friend recommended him to me. I really connected with what Brian was teaching and got all in on the Heroic Coach program and became a founding member of the Heroic app. I was also lucky enough to get an advance reader copy of Brian's book Areté: Activate Your Heroic Potential.
The book is designed to be read front to back so one can get an overview of the Heroic program and to be used as a reference book where one can jump back in to review certain topics. There are seven objectives to coincide with the seven objectives in the Heroic program, which are built around the Big 3 areas (Energy, Work and Love) where one needs to thrive to lead a fulfilling life:
1. Know The Ultimate Game
2. Forge Antifragile Confidence (This one is my personal favourite and where I saw the most benefit)
3. Optimize the Big 3
4. Make Today a Masterpiece Day
5. Master Yourself
6. Dominate the Fundamentals
7. Activate Your Superpower
As I've been following Brian's work for a couple of years, nothing was new for me here but I appreciated the refresher and I think it's a great way for those who don't know anything about Brian's work or Heroic to learn more about the program, the Heroic app and Heroic Coach so they can decide whether or not they're able to go all in. I hope this book brings more people to learn about Brian's work -- even if only one or two things that resonate with readers, the book is still worth the price.
If You Want To Be at Your Best Everyday, Read This!
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The one and only self help book you'll ever need!
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