Contagious
Why Things Catch On
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Contagious
Acheter pour 19,76 $
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Narrateur(s):
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Keith Nobbs
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Auteur(s):
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Jonah Berger
À propos de cet audio
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
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Excellent Read
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The absolute top book for marketing
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Must read!!!
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I since have and I strongly suggest the book!
this book will help you when you are stuck. it will help you think of ways to approach the market so you succeed. heck, it will help you take you to the next level.
I have been able to use the the principles to brainstorm and think in different ways I didn't think to.
excited to apply and see where it takes me!
take it to the next level
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Must read!
Un problème est survenu. Veuillez réessayer dans quelques minutes.